Senior Manager, Campaign Delivery and Marketing Operations

Senior Manager, Omnichannel Campaign Delivery & Marketing Operations

Role Overview

Lead end-to-end campaign delivery within a global pharmaceutical marketing environment, coordinating brand teams, creative agencies, production teams and analytics specialists to execute personalised omnichannel campaigns. The role connects brand strategy with content production, campaign planning and performance tracking, ensuring assets are delivered on time, within scope and to the required quality standards.

Key Responsibilities

• Manage campaign delivery from initial briefing through content production, approval and execution.
• Coordinate brand teams, creative agencies, production teams and cross-functional stakeholders to ensure alignment between marketing strategy and campaign execution.
• Translate omnichannel engagement plans into tactical delivery plans, including content requirements, asset variations and timelines.
• Oversee content production through local agency partners and scaled content production capabilities.
• Manage campaign schedules, project plans, deliverables and stakeholder communications using enterprise tools such as Adobe Workfront.
• Monitor content volumes, production capacity, forecasts and delivery timelines, proactively identifying risks and resolving bottlenecks.
• Ensure creative and production teams have the briefs, brand guidelines, playbooks and assets required for successful execution.
• Track campaign progress, communicate delivery status and escalate deviations from agreed plans and processes.
• Manage project scope and ensure content meets service requirements, quality standards and technical specifications.
• Review forecasted versus actual content volumes to support resource planning, budget management and operational efficiency.
• Represent brand priorities in content governance meetings and coordinate the prioritisation of production requests.
• Support continuous improvement in campaign delivery, content operations and AI-enabled personalised marketing.

Requirements

• At least 4 years of experience in marketing operations, campaign delivery or content production; pharmaceutical industry experience preferred.
• Strong understanding of content channels and the planning and execution of omnichannel marketing campaigns.
• Experience coordinating offshore content production teams and external creative agencies.
• Project management and budget management experience.
• Experience with programme management tools such as Adobe Workfront.
• Familiarity with Figma and AI tools such as ChatGPT and Claude in marketing operations and project planning.
• Understanding of brand strategy, marketing planning, creative production and campaign execution.
• Strong organisational, communication and stakeholder management skills.
• Ability to manage multiple workstreams, resolve delivery risks and maintain timelines in a cross-functional environment.