Senior Manager – Paid Social Media

Responsibilities

• Develop and implement paid social media strategies for clients in close collaboration with the team.
• Plan, manage and optimize paid (and organic) social media campaigns across multiple platforms (e.g., Meta, LinkedIn, TikTok).
• Lead and coach the social media team, including task allocation and fostering individual strengths.
• Create and analyze performance reports and derive actions for optimization.
• Communicate with clients and present results, strategies and new ideas.
• Monitor social media trends and competitors to develop innovative approaches and campaigns.
• Ensure quality control of the team’s deliverables and adherence to deadlines.
• Hands‑on content production and publishing (text, image, video) in collaboration with designers and copywriters.

Requirements

• 3–5 years of professional experience in paid social media marketing and a strong enthusiasm for the field.
• Solid knowledge of common social media platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest) including their algorithms and advertising capabilities.
• Experience planning, managing and optimizing paid and organic campaigns, including KPI analysis and deriving measures.
• Strong communication and presentation skills, applicable within the team and in client interactions.
• Creativity and a willingness to innovate when developing content and campaign ideas.
• Technical familiarity with tools and software, e.g., Meta Business Suite, LinkedIn Ads Manager, Canva, Adobe Creative Cloud or similar.
• Languages: German (C2) and English (business fluent).