Senior Manager, Product Commercialisation - Reference Laboratory

Senior Product Commercialisation Manager – Reference Lab (Europe & APAC)

Antech is seeking an experienced and highly‑driven professional to lead the commercialisation strategy, portfolio management, and growth initiatives for our Reference Laboratory services across key markets.

Essential Duties and Responsibilities

• Conduct market research using internal data, customer insights and operational metrics to identify growth opportunities and inform commercialisation strategies.
• Analyse testing behaviours, customer needs and competitive dynamics to uncover market gaps and support business growth.
• Partner with Sales, Medical and Lab Operations to translate insights into actionable commercial strategies.
• Collaborate with cross‑functional teams to design, optimise and manage a competitive diagnostic test portfolio across markets.
• Conduct pricing analysis and provide recommendations that balance market competitiveness, customer value and profitability.
• Develop compelling value propositions for Reference Lab services and ensure consistent messaging across customer touchpoints.
• Develop and execute commercialisation plans aligned with revenue targets, market opportunities and strategic priorities.
• Drive cross‑functional initiatives that support customer acquisition, reactivation of lapsed accounts and increased service utilisation.
• Lead the improvement of the customer onboarding experience and manage the NPS framework to translate feedback into measurable customer and commercial improvements.

Education and Experience

• Bachelor’s degree in Marketing, Business, Life Sciences or a related field.
• 5–7+ years of strategic marketing or product management experience in Lab Services, diagnostics, medical devices, healthcare or a related field.
• Proven success developing and executing commercialisation strategies.
• Experience working cross‑functionally in complex or matrix environments.
• Experience within veterinary or human diagnostics strongly preferred.
• International experience is a plus.
• Fluent in English; additional European language skills are beneficial.