Senior Manager Sales & Commercial Partnerships

WRC Promoter GmbH, the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Sales & Commercial Partnerships (m/w/d). For more information visit

All the responsibilities we’ll trust you with:

Sponsorship Acquisition & Revenue Growth

• Develop and execute a high‑impact global sponsorship sales strategy to drive significant revenue growth.
• Identify, approach and convert top‑tier brands into long‑term WRC partners.
• Own the full commercial cycle: prospecting, pitching, negotiation and contract closure.
• Build compelling, insight‑driven partnership proposals in close collaboration with Marketing Advance.
• Translate WRC’s global platform into clear commercial value for potential partners.

Commercial Strategy & Market Development

• Analyse market trends, competitor activities and brand investment patterns to identify new revenue opportunities.
• Develop category strategies and targeted outreach plans for key verticals.
• Represent WRC at industry events, conferences and trade fairs to expand the commercial pipeline and strengthen WRC’s market position.

Cross‑Team Collaboration

• Work closely within the CMO team, esp. Partnership Management, to ensure seamless handover from acquisition over activation towards upselling.
• Provide game‑changing impulses to Marketing (CMO team), Media and Events to shape innovative partnership assets and activation concepts.
• Invest time into co‑developing actionable insights around commercial trends, revenue forecasts and partnership performance with senior leadership.

Performance Tracking & Reporting

• Define and monitor KPIs for sponsorship acquisition and revenue growth.
• Maintain a structured pipeline and provide comprehensive reporting to senior leadership, ensuring updated data at any time.
• Focus on commercial deals aligning with WRC’s brand, media strategy and long‑term commercial roadmap.

Your areas of knowledge and expertise that matter most for this role:

Qualifications

• Bachelor’s degree in Business, Sales, Marketing or a related field
• Minimum 8 years of experience in sponsorship sales or business development, ideally in sports, entertainment or media
• Proven track record of closing high‑value, multi‑market sponsorship deals
• Strong negotiation skills and the ability to engage senior decision‑makers at global brands
• Excellent communication skills in English; additional languages are a plus
• Deep understanding of sponsorship activation, brand partnerships and commercial analytics
• Ability to thrive in a fast‑paced, international environment and manage multiple high‑value opportunities simultaneously
• A proactive, entrepreneurial mindset with a strong drive to win

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.