Senior Manager, Social Media Management

Short title

Build brand communities on social media

Introduction

You don't just manage social media, you shape how brands show up on it. As a Senior Social Media Manager at Pulse Advertising, you lead multi-platform strategies for global brand accounts, drive creative direction, and set the standard for platform-native excellence. You know what's about to peak on TikTok before it peaks, and you're as strong creatively as you are strategically, ideating concepts in a client workshop and owning their execution the next day. You're a trusted senior partner to clients and a go-to voice internally, someone who takes ownership of outcomes, not just outputs. If you're ready to lead at the intersection of strategy, creativity, and impact, this is your next chapter.

Your tasks

• You own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results

• You lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand

• You manage social media across multiple brands within a single parent account, adapting global content frameworks for regional markets with a particular focus on DACH

• You act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality

• You track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations

• You mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing your platform expertise to grow both the team and the account base

Your skills

• You bring 5+ years of hands‑on experience in social media management with a clear TikTok focus, including proven results across global or multi‑market brand accounts — ideally in consumer goods, home appliances, or lifestyle hardware

• You think in TikTok: trend cycles, FYP mechanics, algorithm behaviour, and the instinct to know what feels native versus what kills engagement

• You are comfortable operating within multi‑brand account structures and familiar with global‑to‑local content models, managing competing brand identities across markets without losing quality or speed

• You are confident leading senior client relationships, communicating platform logic clearly, managing expectations and influencing decisions at stakeholder level

• You are a hands‑on creative with the ability to concept campaign ideas and translate them into platform‑native formats that resonate with audiences and impress clients

• You are experienced with Canva, video editing tools, and social analytics platforms, actively use AI tooling to scale your work, and are fluent in both English and German

Our Benefits

• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
• We love to see you grow: our careers coach is on hand for one‑to‑one coaching sessions and team workshops
• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
• Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
• Keep your commute to a minimum: you’ll find all our offices right in the city centre
• For motivational high‑paws and comforting cuddles, your four‑legged friend is absolutely welcome at our offices