Senior Manager—Marketing (all genders)

Senior Manager, CE Marketing leads the Central Europe Marketing CoE to drive activations, build digital capabilities, and transform the function. You partner with cross-functional leads to deliver integrated, data-driven campaigns and measure impact with Marketing Intelligence. You shape strategy, champion AI-enabled ways of working, and mentor a growing team. This role offers influence over regional marketing strategy and collaboration with global teams to elevate BCG’s brand across Central Europe.

• team-building and office activities
• competitive compensation package
• childcare subsidies
• 30 days vacation
• hybrid work model
• insurance and retirement programs

• Lead the Marketing Center of Excellence across Central Europe, setting direction, priorities, and quality standards
• Oversee end-to-end delivery of complex cross-functional campaigns across formats and channels
• Drive transformation and AI enablement of the Marketing CoE, embedding agile, data-driven marketing
• Shape analyses with Marketing Intelligence to measure campaign effectiveness and drive improvements
• Co-develop and own annual campaign strategy with CE Leadership Team and global teams
• Co-steer thought leadership content with subject matter experts and Practice Group Management
• Lead, coach, and develop the team, strengthening project management and transformation capabilities
• Act as trusted advisor to senior stakeholders, influencing decisions with data-driven insights and risk management

• 7–10 years of relevant experience in professional services with focus on marketing campaign management and agile project management
• Proven track record leading complex, end-to-end campaigns with budget and timeline ownership
• Experience driving transformation within a marketing function and modernizing processes
• People leadership experience and ability to develop others
• Familiarity with modern digital marketing tools and data-driven decision making
• Strong written and verbal communication with senior stakeholders
• Fluency in German and English
• Project management certification (PMP, PRINCE2, or Scrum) is a plus

• communication persuasiveness
• stakeholder management
• curiosity and lifelong learning
• digital marketing tools
• MarTech know-how
• campaign management and analytics