Senior Market Research & Competitive Intelligence Analyst (Amazon DE)

Senior Market Research and Competitive Intelligence Analyst (Amazon DE)

We are seeking a Senior Market Research & Competitive Intelligence Analyst (Amazon DE) to lead data‑driven decision‑making for our Amazon Germany business. You will be responsible for understanding category dynamics, competitive landscape, demand trends, pricing strategies, and consumer behaviour to support marketplace growth.

This role sits at the intersection of analytics, strategy, and Germany‑specific marketplace intelligence. You’ll build systems that monitor the market, surface opportunities, and enable our team to execute with precision.

Key Responsibilities

• Conduct detailed Amazon DE market & category research (TAM, trends, seasonality)
• Benchmark competitor catalogue, pricing, promotions, spend, and share of voice
• Map keyword demand and monitor ranking/visibility shifts
• Analyse reviews & sentiment to guide positioning & content direction
• Build dashboards, reports, and frameworks for continuous intelligence
• Identify white‑space product opportunities and category entry points
• Support launch strategy and localisation insight for Amazon DE
• Translate insights into business recommendations for channel leadership

Outcomes

• Clear understanding of competitive movements and category trends
• Actionable insights influencing pricing, content, ads, and GTM planning
• Early identification of growth opportunities and risks
• Faster, more confident decision‑making across Amazon DE operations