Senior Online Marketing Manager, Hybrid

To further grow our business, we are looking for committed new colleagues to join us on our digital marketing mission.

• Consulting, concept development, analysis, management and optimization of online marketing channels: SEA (Google Ads & Bing etc.), SEO (search engine optimization), Affiliate Marketing
• Programmatic advertising: Display & Remarketing (RTB / RTA)
• Social media advertising (e.g., Facebook Ads, XING Ads, LinkedIn Ads)
• Marketing automation / e-mail marketing
• Responsibility for media planning and advertising creatives
• Management of external service providers
• Advising clients and key accounts
• Monitoring KPIs and budgets from a performance perspective
• Optimization and provisioning of product data, e.g., for Google Shopping
• Identifying usability and conversion potential
• Budget and revenue responsibility
• Web analytics / tracking / analysis & interpretation — optimization targets: CPL, CPO, KUR, ROAS
• Client workshops, including on-site at client locations
• Coordination with other offices, with regular travel between Stuttgart, Hamburg and Berlin

Requirements

• Degree in business administration and/or a comparable degree or vocational qualification
• At least 2 years of experience in online marketing and a total of 3 years of professional experience
• Decisiveness, strong negotiation skills and assertiveness
• Customer-focused, independent, structured and goal-oriented working style with a strong service orientation
• High affinity for online/digital topics
• Sense for design and layout as well as technical and marketing copy
• Ability to work precisely, reliably and results-oriented under time pressure
• Professional business demeanor with colleagues, clients and partners
• Confident use of Microsoft Office
• Fluent in German and English, both written and spoken