(Senior) Online Marketing Manager (m/f/x)

Corporate Functions

Role

Your new workday:

As a (Senior) Online Marketing Manager (m/f/x), you will be the driving force behind our online marketing strategy. You design innovative initiatives that combine brand awareness with measurable results and execute cutting-edge campaigns with a strong performance focus. Together with our marketing team, you will shape our international web presence, develop data-driven strategies, and ensure optimized customer journeys. You will take geo-targeting, SEO, SEA, and social ads to new heights and leverage your expertise to deliver digital innovation. AI-powered workflows, marketing automation, and smart tool integrations are part of your daily routine. If you enjoy challenging existing processes, exploring new technologies, and ensuring a sustainable digital strategy, this role is for you.

Tasks

How you take our marketing to the next level:

• Own our online marketing strategy and develop targeted initiatives to strengthen our positioning
• Continuously enhance our website with the marketing team, increasing reach, leads, and conversions via SEO, GEO, SEA, social ads, and data-based optimization
• Drive the development of our international web presence as well as website migrations and expansions for our entities
• Plan and manage digital campaigns in collaboration with cross-functional teams and independently handle performance marketing measures for measurable results
• Optimize our website through data-driven UX analysis and A/B testing to sustainably improve conversion rates
• Create detailed performance reports and dashboards based on KPI analyses and define prioritized optimization measures
• Develop AI workflows, automations, and agents for faster, smarter, and more scalable marketing
• Coordinate external agencies, ensure quality standards, and manage timelines
• Review existing processes, evaluate new AI tools and martech solutions, and integrate them into our marketing stack

What you should bring with you:

• Several years of experience in performance or digital marketing (at least 4 years)
• In-depth knowledge of SEO, SEA, social ads, and conversion optimization, as well as experience with tracking tools such as SEMrush or Matomo
• Experience with CMS and marketing automation platforms (e.g., Sanity, Salesforce Marketing Account Engagement)
• Practical experience with AI tools in marketing, as well as skills in prompt engineering, custom GPTs, or fine-tuning
• Structured, analytical, and data-driven approach
• Excellent German and English skills, both written and spoken

Work in a dynamic, international team with flat hierarchies and an appreciative company culture.

Time Flexibility

• In addition to 30 days of paid vacation and various support options for parents, you also have the opportunity to take a sabbatical or unpaid leave with us.

Location Flexibility

• Our hybrid work model gives you the freedom to choose between working from home or the office. You can also work remotely within the EU for up to four weeks per year.

Look forward to an exciting onboarding experience, followed by our Academy program and your personal buddy to guide you through the first few months.

Thoughtful Learning & Development

• Benefit from diverse training and certification opportunities, including a personal development budget and 2.5 paid training days per year.

Team Events

• Enjoy many memorable moments with us, such as our summer event, Christmas party, Salesfive & Friends events, and much more.
• We want your benefits to fit you and your lifestyle. That’s why you can customize your individual package based on your personal needs.

Exciting Perspectives

Plan your next career steps with us in a permanent position.

Monetary Appreciation

Look forward to an attractive and fair compensation model.