Senior Performance Marketing Manager (Social Paid, Meta Focus)

• We are looking for a hands-on Senior Performance Marketing Manager (m/f/d) with a strong focus on Meta as a core growth channel.


• The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid


• Taking ownership of the performance of our social paid channels, with a focus on Meta


• Scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation


• Ownership of the social paid creative strategy – from developing new creative angles and concepts to scaling successful creatives


• Developing and implementing structured creative testing frameworks, as well as building scalable processes for the continuous production, evaluation, and iteration of performance creatives


• Creating creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams


• Analyzing campaign data, deriving insights, and identifying new growth levers to improve efficiency and new customer acquisition


• Designing and executing tests across the entire customer acquisition journey – from creatives and audiences to campaign structures and placements


• Close collaboration with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance

Hands-on mentality with high ownership, strong execution skills, and a proactive mindsetGood understanding of attribution, tracking, and modern measurement approachesBusiness-fluent English (C1 or equivalent); German skills are a plusYou don’t think only in campaigns and target groups, but also in hooks, angles, storytelling, and user psychologyProven experience in developing performance creatives, creative briefs, UGC concepts, and structured creative testing frameworksAt least 4 years of experience in building, managing, and scaling social paid campaigns, with a strong focus on MetaBased in Berlin or willing to relocateStrong analytical skills and experience working with large datasets and performance analysisDeep understanding of key performance metrics such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth driversProven track record of scaling new customer growth in an e-commerce, DTC, or consumer-focused environment