Senior PPC Executive – Google Ads

JobtailorWorkFromHome

Stellenbeschreibung:

Responsibilities

Manage the day-to-day performance of Google Ads accounts across a portfolio of clients
Build, monitor and optimise Search, Performance Max, Demand Gen, Display and YouTube campaigns where appropriate
Complete keyword research, search-term reviews and negative-keyword management
Monitor budgets, bidding strategies, targeting, creative assets and campaign performance
Help improve qualified lead volume, cost per lead and conversion rates
Identify wasted spend, tracking problems and campaign opportunities
Create and test ad copy, campaign structures, targeting approaches and landing-page ideas
Support the development of clear testing and optimisation plans
Use Google Ads, GA4 and Google Tag Manager to understand performance and support campaign decisions
Review lead-quality or CRM information when it is available
Prepare accurate performance reports with clear observations and recommended actions
Join client meetings and explain campaign performance in straightforward language
Work with design and content teams to brief new campaign assets
Work alongside the Meta Ads specialist so paid channels support the wider strategy
Keep account changes, tests and important decisions properly documented
Stay informed about relevant Google Ads developments and share useful learning with the team
Build understanding of allocated clients and their objectives
Take ownership of day-to-day account management
Maintain accurate budgets, checks, reporting and account documentation
Identify opportunities to reduce wasted spend and improve campaign performance
Create clear testing plans
Develop understanding of lead quality and post-enquiry outcomes
Communicate account performance clearly to colleagues and clients
Develop towards a Paid Search Manager position

Requirements

At least two years of hands-on experience managing Google Ads campaigns
Experience working across Search and Performance Max campaigns
Experience managing lead-generation campaigns for service-based businesses
A good understanding of keyword research, search terms, bidding, budgets and campaign structure
Working knowledge of GA4 and conversion tracking
The ability to analyse data and turn it into practical actions
A structured and organised approach to account management
Good written and verbal communication skills
The confidence to contribute during internal and client discussions
Strong attention to detail
The ability to manage several accounts and priorities within a remote working environment
The right to work in the UK
We are unable to provide visa sponsorship for this position

Core Competencies

Demonstrates expertise in managing Google Ads campaigns, including Search and Performance Max, with a strong focus on lead generation and campaign optimization. Proficient in data analysis and performance reporting to drive actionable insights and improve campaign outcomes.