Senior PR & External Communications Manager

Senior PR & External Communications Manager

• Full-time
• Compensation: EUR 60000 - EUR 78000 - yearly

About the role

We're looking for an experiencedPR and External Communications Leadto shape how TOPdesk's story is heard acrossthe Netherlands, Germany and the UK .

You’ll own our PR approach across three distinct markets, strengthening media relationships and turning our product and AI strategy into stories that earn attention and credibility.

Working closely with our CMO, Executive Team, and Marketing and Communications teams, you'll help build a consistent TOPdesk narrative while adapting it to each market. As TOPdesk grows, we expect more markets to join your remit.

Whatyou'lldo

• Own PR strategy and execution acrossthe Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market.
• Build and strengthen relationships with relevanttechnology, trade and business mediaacross our key markets.
• Turn TOPdesk's positioning — including our approach to“AI you can trust”— into compelling media stories, thought leadership, bylines and interview opportunities.
• Support and prepare ourExecutive Teamfor interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up.
• Lead communications around key TOPdesk moments, includingevents, product announcements and our evolving AI roadmap.
• Partner closely withInternal Communicationsso our employees understand the story we're telling externally — and why.
• Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
• Build a meaningful approach to PR measurement, focusing onshare of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions.
• Adapt messaging and tone to different European audiences without losing TOPdesk's global positioning.
• Help build a scalableEuropean PR playbookas additional markets join the remit.

We're looking for someone who combines strategic communications thinking with a willingness to stay close to execution.

What you’ll need

• (10+ years) Significant experience inPR, external communications or corporate communications, ideally within B2B SaaS, enterprise software or technology.10+ years of experience is preferred.
• A strong track record of managing communications acrossmultiple markets or international audiences.
• Strong experience building media relationships inat least one of our key European markets — the Netherlands, Germany or the UK— and an understanding of how PR approaches differ between markets.
• Experience translating complex technology or product developments into stories that journalists and business audiences genuinely care about.
• Confidence advising and preparingC-suite executives and senior leadersfor media interviews, panels and speaking engagements.
• A strong understanding of howPR and earned media contribute to AI search and discovery (AEO/GEO).
• Excellent English communication and writing skills.
• Experience managingPR agencies, freelancers or other external communications partners.
• The ability to build structure where it doesn't yet exist — from media strategy and messaging frameworks to measurement and ways of working.

Nice to have

• Knowledge of theGerman B2B technology and business media landscape, as Germany iskey growth market.
• Experience communicating aroundAI, enterprise software, ITSM or digital transformation.
• German or Dutch language skillswould be a strong advantage.

What makes this role different

You'll join at a point where there is real opportunity to shape how TOPdesk shows up across Europe.
Rather than inheriting a finished PR playbook, you'll have the space to build one: deciding where we focus, which relationships matter and how we turn our technology, people and perspective into stories worth telling.
You'll work directly with senior leaders, influence how we communicate our approach to AI, and help strengthen TOPdesk's reputation across three very different European markets.
And as our international presence grows, so will the scope of this role.
If you enjoy combining strategy, storytelling, media relationships and hands‑on execution, we'd love to hear from you.

What we offer

• Permanent employment contract and 30 days of annual vacation
• Pleasant working atmosphere with flat hierarchies
• Open working atmosphere in an international environment
• Flexible working hours within a modern working environment
• Possibility to work remotely
• Well-founded onboarding by a buddy
• Time for individual training opportunities to further develop your personal strengths
• Joint employee events and team building measures
• Employee subsidy for gym membership
• Company health measures such as health days or fresh fruit
• Free drinks (coffee, tea, water)
• Gifts on special occasions, e.g. anniversary
• Monthly tax-free payment in the form of a Mastercard
• Possibility of time off (sabbatical)
• Quality time together (table football, table tennis table, massage chair)
• Vacation bonus

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