Senior Product Manager, Patient Acquisition – Growth

• Own the roadmap for circlemedical.com and all patient-facing landing pages, with a relentless focus on conversion, trust-building, and organic/AI search performance.
• Own conversion rate optimization across the full patient booking funnel, from landing page through completed appointment booking.
• Collaborate closely with our clinical, compliance, and marketing teams to launch new areas of care, ensuring each launch is supported by a strong, discoverable web presence, clinically sound content, a conversion-optimized booking path, and go-to-market plan.
• Define and own product acquisition metrics: booking conversion rate, new AOC adoption, etc.
• Be a trusted thought partner to engineering, maintaining healthy scope, clear prioritization, and a sustainable delivery rhythm through principled tradeoffs and decision-making.
• Lead product development across a broad engineering surface: natively build landing pages, our web booking flow, and back-end integrations services – requiring strong cross-functional coordination and technical fluency.

Requirements

• 5+ years of product management experience, with a meaningful focus on growth or conversion optimization in a consumer-facing digital product
• Demonstrated expertise in SEO strategy and web performance, including content architecture, and a working knowledge of how generative AI search is reshaping discovery.
• Strong experimentation chops: experience running a structured A/B testing program and a track record of using experiments to drive measurable funnel improvements.
• Startup scrappiness and comfort in fast-moving environments – you can navigate ambiguity, move quickly, and build playbooks from scratch.
• Proven ability to work across web and engineering teams to ship high-quality, performant web experiences at pace.
• Excellent communication skills with the ability to influence without authority across clinical, marketing, and technical stakeholders.
• A track record of owning outcomes, not just outputs – you measure yourself by new patients reached and booked, not features shipped.
• Hands‑on experience with qualitative and quantitative user research.
• Experience launching new products or service lines from zero.
• AI familiarity and a builder mindset – comfortable using tools like Cursor and Claude Code to answer questions, prototype, and accelerate execution.