Senior Product Marketing Manager, Enterprise

Responsibilities

• Own market strategy & positioning
• Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews.
• Position our platform with an eye towards enhancing our competitive differentiation and value proposition
• Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research.
• Lead Go-To-Market (GTM) execution
• Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions.
• Execute our "launch playbook" to ensure consistency and impact across all internal and external channels.
• Define and evolve pricing and packaging for your product area
• Drive sales enablement
• Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates.
• Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit.
• Train customer-facing teams on new messaging to ensure a unified voice in the market.
• Shape campaign strategy
• Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning.
• Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility.
• Act as the "voice of the customer" in executive GTM planning and forecasting for your business line.

Requirements

• 3-5 years of experience in B2B product marketing
• Proven track record of strategic impact and revenue growth in a Enterprise SaaS company
• Hands-on experience with AI tools
• Strong ability to partner with product on roadmap and product strategy
• Experience building and motivating high performing teams
• Familiarity with PLG or hybrid sales motions

Hard Skills

• B2B product marketing
• market research
• competitive intelligence
• sales enablement
• pricing strategy
• campaign strategy
• product positioning
• AI tools
• product strategy
• feature updates

Soft Skills

• strategic impact
• revenue growth
• team building
• motivation
• communication
• collaboration
• customer advocacy
• leadership
• analytical thinking
• problem-solving

Industry Keywords

• Enterprise SaaS
• ICP (Ideal Customer Profile)
• buyer personas
• product-market fit
• PLG (Product-Led Growth)
• hybrid sales motions
• competitive differentiation
• market expansions
• sales cycle
• narrative gaps

Tools & Technologies

• GTM execution
• launch playbook
• battlecards
• pitch decks
• case studies
• Demand Gen
• Content Marketing
• RevOps
• high-authority thought leadership
• customer-facing teams