Senior Product Marketing Manager

In this role, you own the segment-driven messaging and solution architecture to power SoSafe’s shift to a deliberate, segment-led GTM. You collaborate with GTM, Product, Sales, CS, and the Commercial Centre of Excellence to translate insights into competitive positioning, plays, and an effective product experience. You drive improvements in win rates, market penetration, and net revenue retention, shaping the segment strategy as the company scales. You’ll leverage a maturation model and lifecycle insights to keep messaging current and differentiated.

• Flexible hours
• 33 vacation days
• parental leave support
• Open Up wellbeing program
• corporate discounts
• Wellbeing & Fitness Benefits

• Own messaging for defined priority segments across lifecycle stages, maturity, geography, and industry verticals
• Develop segment-specific value propositions in buyer language, avoiding feature lists
• Utilise AI tools for research, messaging iteration, persona development, and competitive synthesis
• Evolve messaging as product capabilities and market dynamics shift
• Monitor industry trends, regulatory changes, and competition to inform segment strategy
• Define solution sets for priority segments aligned to business outcomes
• Incorporate voice-of-customer, win/loss, and regulatory context into segment narratives and solution architectures
• Collaborate with Commercial CoE on pricing, packaging, bundling, and programmes
• Develop SPICED-aligned talk tracks and scalable field assets (briefs, scripts, battle cards, guides)
• Validate messaging before market release via feedback sessions and customer interviews
• Coordinate multi-touch plays across Marketing, Sales, and CS with measurable pipeline and NRR impact
• Track asset usage, field feedback, and segment performance data to improve GTM effectiveness

• 5+ years in B2B SaaS marketing (product/solutions/segment)
• Proven ability to write in buyer language (situation, problem, solution, outcome)
• Proficiency with competitive intelligence tools
• AI fluency: frequent use of AI to accelerate research and content generation
• Strong cross-functional operating skills to align stakeholders around segment strategy
• experience in cybersecurity, HR tech or technical B2B environment (preferred)
• experience defining or contributing to solution sets and commercial packaging (preferred)
• background in structured pre-launch validation (preferred)

• cross-functional collaboration
• buyer-centric writing
• strategic storytelling
• competitive intelligence tools
• AI tooling for content creation and research
• pricing, packaging, and programme design (preferred)