Senior Retail Activation Specialist

Senior Retail Activation Specialist – Dyson

Location: Cologne, North Rhine‑Westphalia, Germany

Overview

Dyson is rapidly expanding across categories, markets and employees. Our unique technology is complex, so we need clear communication to showcase its value. Working with internal teams, engineers and the wider company, we create authentic customer experiences that highlight our pioneering products.

About the Role

The Retail Activation Specialist will create and ensure the best consumer experience at points of sale (POS) in line with Merchandising guidelines. You will support the Senior Trade Marketing Manager in developing and implementing a UX concept across DACH retail, with responsibilities including:

• Planning and developing merchandising strategies that balance customer expectations and company objectives; analysing sales data, customer reactions and market trends to anticipate product needs.
• Collaborating with suppliers, distributors and analysts to negotiate prices, quantities and timelines; producing layout plans and maintaining store inventory.
• Managing projects and POS roll‑outs from requirement to final delivery, ensuring quality, time and cost targets.
• Developing activation methods to engage consumers and enable them to experience and understand our products.
• Planning, executing and measuring results, calculating ROI, and sharing best practices across DACH, UK and other markets.

About You

• Work independently and collaboratively.
• Organised, engaged, creative, quick‑thinking and alert – able to generate and stimulate ideas.
• Strong project‑management and planning skills.
• Qualified and experienced in retail/visual merchandising, combining theory with practical experience.
• Team player with credibility and integrity who can earn confidence from peers, senior management and cross‑functional teams.
• Excellent organisational skills and flexibility.
• Passion for brand building and retail go‑to‑market planning.
• Ability to juggle a large workload, prioritise effectively and focus on delivery.
• Adaptable to changing requirements and resilient in crisis situations.
• Technical specialist with proven project‑management track‑record.
• Native German speaker; fluent English (written and spoken).
• Strong communication and commercial skills.
• Driver’s licence; willingness to travel (min. 25 %).

Benefits

At Dyson we reward beyond salary and bonuses. Our comprehensive package covers finance, lifestyle and health benefits to support you at every life stage and for the moments that matter.

Working Policy

We cultivate a vibrant campus culture that emphasizes in‑person collaboration, creativity and shared learning. A 5‑day per week on‑site presence in our Cologne office is required; we do not offer a regular hybrid arrangement.

Equal Opportunity

Dyson is an equal‑opportunity employer. We welcome applications from all backgrounds and make decisions without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected characteristic.