Senior SEO / GEO Manager (m/f/d)

Full-time (40 hours) or part-time (min. 25 hours) job in Münster

Your tasks:

Strategy & growth

• Development and implementation of holistic SEO & GEO strategies
• Analysing search intentions, topic clusters and content gaps
• Building sustainable visibility in classic search engines and AI systems

AI Search & GEO

• Optimisation of content for LLMs, AI overviews & generative search systems
• Development of entity-based SEO strategies
• Building structured data, semantic signals and authority

Analysis & performance

• Conducting SEO audits (on-page, technical, content)
• Monitoring relevant KPIs (visibility, traffic, conversions)
• Derivation of data-driven measures and roadmaps

Content & structure

• Planning and management of content marketing measures
• Keyword, topic and competition analyses
• Development of scalable content systems

OffPage & Authority

• Planning and implementation of link building strategies
• Analysis and optimisation of backlink profiles

Leadership & communication

• Management and further development of team members
• Strategic consulting and direct customer contact
• Interface to development, content & paid teams

Qualification:

• Completed vocational training (commercial or creative) and/or a degree (commercial or creative) and/or relevant professional experience

Important to us:

• You are sociable, fit into the team and have a desire to guide and lead
• You are motivated and organise your work independently
• Analytical thinking and a data-driven way of working
• Experience in customer communication & consulting
• You have cross-functional experience and can communicate with programmers and designers
• At least 3+ years of experience in SEO (agency or in-house)
• Sound understanding of: Technical SEO (crawling, indexing, pagespeed), content SEO & information architecture
• Experience with tools such as: Sistrix, Google Search Console, Screaming Frog, Analytics
• Ideally first points of contact with: AI Search / GEO / LLM SEO, structured data & semantic optimisation

We offer:

• Attractive remuneration
• 30 days holiday
• Flexible working hours & home office options
• Modern & prestigious workplace at the harbour in Münster
• Good accessibility by public transport
• Exciting clients: from local SEO to e-commerce
• Strong team with a relaxed, productive atmosphere
• Further training, conferences & know-how transfer
• Structured onboarding based on your level of performance and knowledge
• Flexible job benefits with Belonio

Start of employment: immediately or by arrangement