Senior Specialist Digital Marketing (m/f/x)

In this role you will lead the digital marketing strategy and execution for a key Pure Player partner across TOMMY HILFIGER and CALVIN KLEIN. You will translate global calendars into tailored campaigns, balancing brand objectives with commercial priorities, and use data-driven insights to optimise performance. You’ll build strong cross-functional relationships with Pure Player partners and stakeholders across regions. You will identify market trends and drive innovative digital initiatives to enhance the online consumer experience.

• hybrid work model
• flex office solutions
• work from anywhere concept
• meeting-free Fridays
• PVH University training
• employee discounts

• Own the digital marketing strategy and execution for a key Pure Player partner across TOMMY HILFIGER and CALVIN KLEIN
• Plan and execute data-driven digital marketing campaigns balancing brand objectives with commercial priorities
• Translate global marketing calendars into tailored partner marketing plans for best-in-class consumer experiences
• Track, analyze, and optimize campaign performance using KPIs and market insights
• Build strong relationships with Pure Player partners and collaborate with local, regional, and global stakeholders
• Identify market trends, optimize processes, and drive innovative digital marketing initiatives

• 3+ years of experience in Digital Marketing, eCommerce, eCommerce Marketing, or a Digital Marketing Agency
• University degree in Marketing, Business Administration, Economics, or a comparable qualification
• Experience with Pure Players, online marketplaces, or wholesale eCommerce partners is a plus
• Strong understanding of digital marketing channels, campaign planning, and performance marketing
• Analytical mindset with experience using marketing tools and KPIs to drive business decisions
• Ability to balance brand objectives with commercial priorities
• Creative, proactive, and solution-oriented approach with strong stakeholder management skills
• Excellent written and spoken English and German

• strong stakeholder management
• creative and proactive
• analytical mindset
• digital marketing channels
• campaign planning
• performance marketing