Senior Web Analyst (m/f/d)

Your Tasks

• You are responsible for analyzing behavioral and conversion patterns in GA4 and identifying anomalies, tracking gaps, and unexpected metric fluctuations
• You develop troubleshooting approaches to diagnose discrepancies between GA4, Adobe Analytics, and reporting outputs
• You investigate attribution inconsistencies as well as session and user level irregularities
• You collaborate with different business units to resolve tracking and measurement issues
• You evaluate existing event schemas, parameter usage, and overall tracking structure to identify improvement opportunities
• You recommend enhancements to GA4 event design and naming conventions to improve data consistency
• You propose optimized tracking strategies that increase the accuracy of campaign measurement
• You identify missing data signals that limit marketing and performance insights
• You provide structured documentation of tracking and measurement improvement proposals
• You conduct funnel analysis, cohort analysis, and user journey mapping to understand web engagement behavior
• You develop attribution insights using GA4 and Adobe Analytics data and translate findings into optimization recommendations
• You design and evaluate A/B tests including success metrics definition, conversion tracking setup, audience comparisons, and variant performance analysis
• You apply statistical validation methods such as conversion rate comparison, uplift analysis, confidence interval interpretation, and variance assessment
• You identify tracking distortions such as sampling, session fragmentation, and attribution shifts and ensure conclusions are based on reliable event level data
• You clearly distinguish between tracking artifacts and true behavioral impact in all analyses
• You act as a proactive analytics partner for internal and external stakeholders

You communicate technical tracking issues in clear business friendly language

Your Benefits

• Home-office possibilities (2 days/week)
• Workation: up to 2 weeks per year working from abroad
• Meal allowance, dog friendly office, gym subsidy, mental health app, corporate benefits
• Training and development opportunities to support professional growth
• Ergonomic workstations designed for comfort and productivity

Your Profile

• You bring at least seven years of experience in digital marketing analytics with deep hands on expertise in GA4 analysis and troubleshooting
• You have strong understanding of event based data models, attribution logic, and session versus user level analysis
• You diagnose tracking issues in GA4 using advanced analytical and technical skills
• You use advanced SQL skills preferably in BigQuery and have working knowledge of GTM for conceptual troubleshooting
• You work with Tableau or Looker Studio for data consumption and light analysis tasks
• You apply strong statistical and analytical thinking in decision making
• You communicate fluently in English at C2 level in both written and spoken form
• You optionally bring German language skills and experience in performance marketing environments
• You have familiarity with privacy frameworks such as GDPR
• You work in an international and inclusive team environment with hybrid flexibility and modern workplace support