Social Editor - Cannabis Culture

Overview

We’re supporting an iconic brand to launch a culture-focused cannabis property - blending hip-hop, smoking culture, and the lifestyle around both. As Social Editor, you’ll set the tone from day one, shaping the voice, driving growth, and building a loyal audience.

You’ll create platform-native content daily, spot cultural moments first, and keep the brand ahead of the conversation. If you’ve got a passion for smoking culture, hip-hop, and the lifestyle surrounding it, thrive in a fast-paced creative environment, and are excited about the opportunity to be a core piece to this new brand, this is the opportunity for you!

Responsibilities

• Develop and execute a social strategy for our new smoking & hip hop culture brand on primarily Instagram & TikTok.
• Create and publish 9+ pieces of content daily, with a focus on high-performing, platform-native formats.
• Design your own posts in Photoshop and other creative tools.
• Monitor cultural conversations around hip-hop, smoking culture, and lifestyle, turning them into timely content.
• React quickly to breaking moments - sometimes nights and weekends.
• Collaborate with branded social and design teams to ensure quality output.
• Partner with the Short Form Video team to execute high-performing short-form video content
• Use analytics tools (e.g., Instagram Insights, Measure Studio) to track performance and inform strategy.

What We’re Looking For

You must have/be…

• 3–4 years in social media, ideally in culture-driven media or brand accounts.
• Deep platform knowledge (Instagram, TikTok, X/Twitter, Facebook).
• Highly proactive, self-sufficient, and collaborative.
• Photoshop fluency (can independently create formatted content).
• Strong understanding of journalism guidelines & integrity.
• Deep knowledge of hip-hop and related lifestyle/culture.
• Proven track record running social media for a brand or media outlet.
• Ability to interpret social data to make content decisions.

You might have/be…

• Agency experience, especially working with brand clients.
• Experience in the music or cannabis industries.

Low Battery is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.