Social Media & Community Lead

Requirements

• Proven People Leader: you can lead, coach, and raise the bar
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• Strong communicator: you bring clarity, alignment, and momentum across stakeholders
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• System thinker & system builder: you love turning complexity into a scalable operating model
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• Able to orchestrate across multiple functions and markets — and build trust with local teams
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• Deep understanding of social media strategy, community building, and platform culture
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• Strong creative judgment: you can tell why a piece of content worked (or didn’t) — beyond just KPIs
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• Comfortable with data: you translate performance into learnings, decisions, and improved creative
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• Thriving in fast-paced environments and stay structured when things move quickly

What the job involves

• Our community (the HOLY Squad) is the heart of everything we do. We’re looking for a Social Media & Community Lead to define our global social strategy and orchestrate execution across markets — turning Social Media + Community into a true emotional touchpoint where brand love is created
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• You’ll lead the DACH Community Team and have a strong dotted-line to our international Community Managers. As we grow, you’ll also manage additional Social Media team members, such as a future Social Media Manager. You’ll report directly to MC (CMO)
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• Own and evolve the global content & campaign calendar across markets, ensuring tight alignment with Brand, Campaigns and Performance
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• Orchestrate our cross-functional content ecosystem (Campaign Content, Community Content, etc.)
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• Build clarity and structure: define processes, roles, rituals, and tooling so we can execute fast without chaos
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• Co-create the global social & community strategy with the leadership team and translate it into executable plans by geography
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• Translate community signals (comments, DMs, groups) and performance metrics into insights & concrete actions
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• Spot trends early and turn them into relevant, fast, community-first content in the HOLY tone
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• Ensure strong creative strategy and storytelling across formats (TikTok, Reels, Stories, statics)
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• Create and own clear briefings for planned and reactive formats in collaboration with video/design/copy and market teams
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• Bring teams together as the “umbrella” — highly interdisciplinary and cross-functional — so ideas move from concept to execution smoothly