Social Media, Digital Marketing Coordinator

Responsibilities

• Manage Instagram + Facebook accounts
• Create and schedule consistent content
• Design simple graphics and visual assets using Canva or similar tools
• Run, monitor, and optimize basic Meta paid campaigns
• Help promote seasonal specials, offers, and client testimonials
• Increase local visibility, community growth, and audience engagement
• Recommend reasonable ad budgets and help track basic ROI

Requirements

• Strong English language skills
• Good visual and design sense
• Highly proactive mindset with the comfort level to work independently alongside a non-technical client
• A balanced profile across social media execution, light design, and basic paid ads
• Prior experience with local business, beauty, medspa, or aesthetics marketing

Hard Skills

• content creation
• social media management
• graphic design
• paid advertising
• ROI tracking

Soft Skills

• strong English language skills
• visual design sense
• proactive mindset
• independent work
• community engagement

Industry Keywords

• local business marketing
• beauty marketing
• medspa marketing
• aesthetics marketing

Tools & Technologies

• Instagram
• Facebook
• Canva
• Meta Ads