Social Media, Digital Marketing Manager

• Develop and execute integrated digital marketing strategies to strengthen brand awareness, drive consumer and budtender engagement, and support business growth


• Manage social media channels across Instagram, Facebook, TikTok, YouTube, X, and emerging platforms


• Create and manage content calendars aligned with business priorities, product launches, seasonal campaigns, and brand initiatives


• Monitor social media trends, platform updates, and competitor activity


• Manage community engagement and respond to comments, messages, and inquiries


• Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners


• Lead development of videos, graphics, photography, blog articles, email campaigns, and digital advertising assets


• Collaborate with internal teams and external agencies to produce consistent, high-quality content


• Ensure content reflects brand standards, tone of voice, and compliance requirements


• Plan, execute, and optimize paid, owned, and earned digital marketing campaigns


• Manage social advertising, display advertising, search marketing, and retargeting campaigns


• Oversee email marketing programs, customer journeys, and audience segmentation


• Support website content updates, SEO initiatives, and landing page optimization


• Monitor campaign performance using analytics platforms and marketing dashboards


• Track reach, engagement, and traffic KPIs


• Provide performance reports, insights, and recommendations to leadership


• Use data to improve content strategy, media investments, and consumer engagement


• Identify emerging digital marketing trends, technologies, and best practices


• Recommend opportunities to increase brand visibility and customer acquisition


• Support product launches, promotional campaigns, events, and sponsorship activations


• Ensure marketing activities support business objectives and brand growth


• Report to the Head of Portfolio and Brand Strategy

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field


• 5+ years of experience in social media management, digital marketing, or integrated marketing


• Experience managing multi-channel marketing campaigns


• Proven success growing social media audiences and increasing engagement


• Experience with paid digital advertising and marketing automation platforms


• Experience working in a regulated industry is considered an asset


• Proficiency with social media management tools such as Sprout Social, Hootsuite, and Later


• Understanding of SEO, SEM, content marketing, and website optimization


• Experience with Canva, Adobe Creative Suite, or equivalent creative tools


• Strong written and verbal communication


• Project management, data analysis and reporting, stakeholder management, content creation and planning, collaboration, adaptability, innovation, and results orientation


• Successful completion of background and reference checks

Core Competencies

Demonstrates expertise in developing and executing integrated digital marketing strategies, managing social media channels, and optimizing multi-channel marketing campaigns. Proficient in content creation, analytics, and stakeholder management to drive brand growth and consumer engagement.

Highest-signal resume keywords

• Digital Marketing Strategy


• Social Media Management


• Content Creation


• SEO and SEM


• Data Analysis and Reporting

Hard Skills

• Digital Marketing


• Social Media Management


• Content Marketing


• Email Marketing


• Campaign Optimization


• Audience Segmentation


• Paid Digital Advertising


• Project Management


• Analytics


• Website Optimization

Soft Skills

• Strong Written Communication


• Verbal Communication


• Collaboration


• Adaptability


• Results Orientation

Industry Keywords

• Regulated Industry


• Brand Awareness


• Consumer Engagement


• Influencer Relationships


• Marketing Automation

Tools & Technologies

• Sprout Social


• Hootsuite


• Later


• Canva


• Adobe Creative Suite