Social Media Strategist (Brand Growth & Digital Presence)

About Elevate Leadership Development

Elevate Leadership Development is a fast-growing leadership and financial services organization committed to developing leaders, building businesses, and helping families create financial security. We are looking for a highly creative, strategic, and execution-focused Social Media Strategist who can elevate our brand presence across multiple platforms and establish us as a leading voice within the industry.

Position Overview

The Social Media Strategist will be responsible for rebranding Elevate Leadership Development’s digital presence while developing and executing a comprehensive social media strategy that drives awareness, engagement, recruiting, and business growth. You will work directly with leadership to transform ideas into compelling content while maintaining a premium, professional, and recognizable brand across every platform.

Key Responsibilities

• Brand Strategy & Rebranding: develop a cohesive brand identity across all digital platforms; refine visual branding, messaging, tone of voice, and positioning; create and maintain comprehensive brand guidelines; ensure consistency across all social media, website, presentations, marketing materials, and digital assets; identify opportunities to strengthen brand recognition and credibility.
• Develop and execute a comprehensive content strategy across Instagram, Facebook, LinkedIn, YouTube.
• Build monthly content calendars, develop content campaigns, plan educational, inspirational, recruiting, leadership, and promotional content; create growth strategies for each platform; optimize posting schedules; research trends while maintaining brand consistency; research and test algorithms to increase visibility.
• Create scripts for videos; edit posts (videos, images, all visuals).
• Content creation: reels, short‑form videos, carousel posts, graphics, infographics, stories, quote graphics, educational content, promotional campaigns, event marketing, recruiting campaigns, leadership content.
• Video strategy: plan and organize video shoots, repurpose long‑form content into short clips, edit engaging videos with captions, create viral hooks, thumbnails, b‑roll hooks; develop YouTube strategy; build educational video series.
• Growth & Engagement: increase followers organically, improve engagement rates, grow brand awareness, increase inbound recruiting opportunities, generate qualified leads, build community engagement, strengthen brand authority.
• Analytics & Performance: track and report reach, impressions, engagement, follower growth, video performance, click‑through rates, lead generation, conversion metrics, recruiting performance; provide daily/weekly/monthly performance reports with actionable recommendations.
• Marketing Campaigns: plan and execute campaigns for leadership trainings, business opportunities, recruiting events, live webinars, conferences, product launches, recognition announcements, team achievements, community events.
• Collaboration: work directly with leadership to brainstorm marketing initiatives, develop campaign strategies, coordinate launches, align content with company goals, support recruiting and business development efforts.

Qualifications

• 3+ years of experience in social media marketing.
• Proven experience building brands from the ground up; must provide examples, influencers, or companies you’ve helped grow.
• Strong portfolio showcasing successful campaigns.
• Experience with short‑form video editing.
• Excellent copywriting and storytelling skills.
• Strong understanding of branding and marketing psychology.
• Highly organized and detail‑oriented.
• Excellent English communication skills.
• Ability to manage multiple projects and deadlines.
• Must provide highlight portfolio of your work with proven metrics.

Preferred Skills

• Experience using: Canva, Adobe Creative Suite, CapCut, Adobe Premiere Pro, Meta Business Suite, Buffer, Later, Hootsuite, Metricool, Google Analytics, YouTube Studio, ChatGPT or other AI tools, Google Workspace.
• Experience in leadership development, coaching, personal branding.
• Financial services – insurance (preferred but not required).