Specialist, Digital Performance (m/f/d) - Hamburg

Digital Performance Specialist – Hamburg

Location: Head Office Northern Europe, Hamburg

Overview

The Digital Performance Specialist drives measurable business growth through advanced and scalable Paid Search strategies across Northern Europe. The role focuses on the full search funnel, ensuring optimal efficiency and revenue impact while aligning with commercial priorities. The specialist works closely with E‑Commerce teams to synchronize product feeds, landing pages, and promotional plans with Paid Search performance goals.

Paid Search Strategy & Planning

• Develop and execute Paid Search strategies for Northern Europe aligned with global frameworks.
• Build keyword, audience, bidding, and budget strategies to drive growth and efficiency.
• Align with E‑Commerce to ensure product feeds, landing pages, and promotional plans support performance goals.
• Advocate automation and best‑practice adoption across markets (Performance Max, Demand Gen, DSAs).

Campaign Management

• Lead and manage agency partners in day‑to‑day Paid Search execution.
• Oversee keyword research, ad copy creation, audience segmentation, and feed‑based campaign setups.
• Implement robust tracking using Google Tag Manager, Adobe Analytics, and native platform tools.
• Ensure full compliance with platform policies and brand standards.

Optimization & Performance

• Continuously optimize campaigns toward key KPIs such as CPC, CTR, ROAS and conversion rate.
• Conduct A/B tests across ads, audiences, bidding strategies, and landing pages.
• Leverage scripts, automation tools, and feed management technology to scale performance.

Reporting & Analysis

• Build and maintain dashboards and reporting structures across markets.
• Analyze Paid Search data to identify trends and improvement opportunities.
• Deliver actionable insights to guide channel strategies and budget allocation.
• Develop Looker Studio dashboards for transparent and efficient performance reporting.

Collaboration & Communication

• Act as the connector between Paid Marketing and E‑Commerce around launches, feeds, promos, and landing pages.
• Collaborate with global marketing teams and agencies to stay ahead of trends and innovations.
• Present performance results and strategic recommendations to stakeholders.

Nice‑to‑Have: Display, SEO & Affiliate

• Support Performance Display activities such as remarketing when relevant.
• Collaborate with SEO teams on OneSearch initiatives as needed.
• Contribute to Affiliate discussions for incremental growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of hands‑on Paid Search experience, including Performance Max and feed‑based advertising, ideally in a media agency.
• Strong knowledge of Google Ads, Microsoft Ads, and SA360.
• Experience with analytics platforms such as Adobe Analytics and Looker Studio.
• Understanding of remarketing, segmentation, and audience strategies.
• Strong communication, cross‑functional collaboration, and project management skills.
• Experience with GTM and tracking integrations; proficient in analytics and dashboarding tools.
• Ability to work cross‑functionally and independently.
• Proactive, curious and optimization‑mindset.
• Fluent in English; additional languages are a plus.

Benefits & Culture

• 30 days of vacation plus special leave days for birthdays, weddings, etc.
• Flexible working hours and mobile working opportunities (average 2 days home office, 3 days office per week).
• Work from anywhere in Europe up to 20 days per 12‑month period.
• Regular e‑learning modules, training and workshops for professional development.
• Gym membership at Fitness First at a reduced corporate rate.
• Running club participation.
• Corporate benefits and discounted tickets via portal.
• Discount on jewellery.
• Company subsidised public transport ticket.
• Home office allowance up to 500€.
• Lunch allowance through monthly vouchers.
• Company pension scheme with insurance package.
• Employee referral program with rewards.
• Modern office space in Hamburg city centre.
• Flat hierarchy and a highly motivated team.
• Dogs welcome in the office.
• Celebrations and team events for milestones and holidays.

We Dare you to apply.

We look forward to welcoming you!