Sr. Brand & Growth Manager (all genders)

Job Overview

Sr. Brand & Growth Manager (all genders) – Berlin – Full Time – Senior level – Salary: €45.000–78.000 + equity after year 1 + performance bonus.

Responsibilities

• Own the brand and growth strategy; develop and execute multi‑channel demand generation that goes beyond paid media.
• Build and scale referral, CRM, lifecycle, partnership and offline channels to create a robust, multi‑channel growth system.
• Develop and optimize customer journeys and CRM foundations (email, WhatsApp/Superchat, reactivation) to increase lead quality and conversion.
• Translate five personas into concrete touchpoints, messages and content across all channels.
• Plan, test and scale new acquisition channels (native, regional press & print, partnerships, etc.) with clear success criteria.
• Drive brand perception and reputation: define tone, messaging and creative guidelines; manage creative and copy production.
• Maintain and optimise Google Business Profile, AI‑search visibility and “GEO” presence with a target rating of 4.5.
• Operate a dedicated brand and diversification budget, allocating funds strategically for long‑term demand generation and reporting results in clear, actionable metrics.
• Work closely with the founder on brand, messaging and new ideas; collaborate with the performance team to align funnels.
• Provide transparent, data‑driven decisions and communicate results effectively to the team.

Qualifications

• 4–7 years of experience in brand, growth or integrated marketing with measurable impact on demand and growth (not just awareness).
• Proven track record of building and scaling channels beyond paid media (referral, CRM, lifecycle, partnerships, offline/print).
• Experience with high‑intentional, emotionally driven or explanatory purchase decisions (lead generation, not only e‑commerce) is a plus.
• Systems thinking across channels, connecting brand, lifecycle and new touchpoints into a seamless journey.
• Hands‑on experience with CRM/lifecycle tools (HubSpot, Klaviyo, Superchat, etc.) and analytics platforms (GA4, Looker, etc.).
• Strong test mindset: define success criteria upfront, evaluate results honestly and iterate over feedback loops.
• Creativity and understanding of strong copy, with experience in KI‑assisted content production being advantageous.
• Data‑driven decision making, transparent communication and a self‑directed execution culture.
• Empathy for families in challenging life situations and a respectful approach to their needs.
• Languages: German C1+ (tone, target‑group understanding, local market logic); English C1 for internal communication and international resources.

Benefits

• Equity (VSOP after year 1) and performance bonus.
• 27 vacation days.
• Two days home office per week.
• WellHub (Gympass) – access to fitness, studios and wellbeing programs.
• Flat hierarchies, short decision paths and a culture of autonomy.

EEO Statement

Vielfalt bei marta: Wir stehen für Chancengleichheit und freuen uns über Bewerbungen unabhängig von Geschlecht, Alter, Herkunft, Religion, Behinderung oder Lebensweg. Wir bauen bewusst ein Team, das die Familien widerspiegelt, für die wir da sind.