Sr. Content Marketing Manager - Industrial (B2B)

In this role you will lead content that translates complex engineering concepts into clear narratives for executive audiences. You will own category-defining programs that span blogs, reports, webinars, and thought leadership, driving awareness, pipeline, and product adoption. You’ll partner with cross-functional teams to scale content across the buyer journey and ensure credibility through SME collaboration. This is a hands-on, high-impact marketing position at the intersection of technical depth and storytelling. You’ll shape content strategy to stay ahead of the market and resonate with industrial buyers.

• remote work
• competitive salary
• global opportunities
• collaborative culture
• career growth
• access to Siemens Xcelerator platform

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities and buyer segments
• Oversee relationships with freelance writers and agencies for consistent quality
• Develop thought leadership programs for company executives, including ghostwriting and byline articles
• Partner with cross-functional marketing teams to translate positioning into ongoing content
• Collaborate with subject matter experts to produce accurate, practitioner-grade content
• Identify content gaps via search intent, competitive analysis, and sales feedback
• Lead a scalable content framework supporting multiple technical personas
• Own content repurposing to maximize reach and shelf-life
• Support organic content strategy with keyword research and topic clustering
• Lead content distribution across owned and earned channels
• Ensure content discoverability for traditional and AI-driven search
• Track content KPIs and contribute to regular audits
• Conduct A/B tests to optimize headlines and formats
• Collaborate on product launches as the content partner
• Enable sales with content mapped to objections and proof points
• Coordinate with developer relations and community teams to amplify customer stories

• 7+ years of B2B content marketing experience with at least 2 years in a similar role
• Exceptional writing and editing skills capable of explaining complex topics to executives
• Ability to translate technical concepts (data pipelines, cloud architecture, observability, security) into compelling narratives
• Strong SEO fundamentals and experience driving organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape (e.g., data lakehouse)

• curiosity
• resourcefulness
• process orientation
• SEO fundamentals
• content strategy and governance
• ghostwriting and executive thought leadership