Sr. GTM Lead, Twitch Ads, Twitch Ads

Job ID: | Amazon Online Germany GmbH

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third‑party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connections with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned professional to join us as Sr. GTM Lead, Twitch Ads Germany. This role will be responsible for developing the unified go‑to‑market strategy and strategic execution for advertising solutions across all Twitch properties specifically for the German market. This is an exciting opportunity to be part of a fast‑growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch Ads in Germany. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising in the German market. The ideal candidate enjoys solving complex problems, works effectively with cross‑functional teams and thrives in a fast‑paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie within the German market, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to German industry direction, customer needs and market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in a fast‑paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this person will be a unique thinker who can make convincing, information‑based arguments.

Key Job Responsibilities

• Drive end‑to‑end GTM strategy for Twitch advertising offerings in Germany, including positioning, pricing and packaging.
• Maintain deep understanding of German video, display, social media and influence advertising landscape, including market trends, competitive analysis and cultural nuances.
• Lead market demand analysis and opportunity sizing across traditional and emerging channels.
• Track quarterly performance and provide data‑driven recommendations for GTM strategy adjustments.
• Partner with sales teams on enablement and demand generation strategies to achieve revenue targets and drive product adoption.
• Develop stack‑ranked sales priorities to influence product requirements and roadmap decisions.
• Partner with Ads Marketing on customer‑facing narratives and go‑to‑market strategies.
• Drive cross‑functional collaboration to ensure successful strategy execution, providing tactical guidance and support.
• Provide strategic support and guidance for Twitch Ads initiatives in Germany.
• Strong analytical and strategic thinking capabilities with proven track record in digital advertising.
• Fluency in German and English required.

Basic Qualifications

• Bachelor’s degree.
• Knowledge of publisher ad tech stacks and/or advertising technology.
• Experience developing strategies that influence leadership decisions at the organizational level.
• Experience managing programs across cross‑functional teams, building processes and coordinating release schedules.
• Experience selling enterprise software or cloud‑based applications.
• Experience explaining complex technical concepts to various business and technical audiences.
• Experience presenting to both technical and non‑technical executive audiences.

Preferred Qualifications

• Experience interpreting data and making business recommendations.
• Experience identifying, negotiating and executing complex legal agreements.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.

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