Sr. Marketing Operations Manager - Global Lead Flow

About the company

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing – and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role

Join the Marketing Operations team and play a critical role in scaling Samsara's global revenue engine. As our Sr. Marketing Ops Manager for Global Lead Funnel Optimization, you will own the end-to-end lead lifecycle – from ingestion and routing through enrichment, SLA governance, and funnel performance – across all of our go-to-market regions. This is a high-impact, cross-functional role at the intersection of marketing, sales, and data. You'll work closely with Marketing, Sales, Sales Operations, and Engineering to continuously improve the systems and processes that convert marketing activity into pipeline – and you'll be expected to operate with a high degree of autonomy, bringing both analytical rigor and a builder's mindset to every problem you tackle.

Location and work model

This is a remote position open to candidates residing in the United States except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Key responsibilities

• Own the global lead funnel architecture. Take end-to-end ownership of lead ingestion, routing logic, channel setup, data enrichment, and SLA governance – continuously iterating to improve speed, accuracy, and conversion.
• Drive lead-to-opportunity performance. Conduct regular analyses of funnel conversion rates across regions and segments; translate findings into prioritized improvement initiatives and lead their execution through to measurable impact.
• Build for scale, not just for today. Design and implement scalable process and systems improvements that anticipate Samsara's continued growth across markets – solving problems at the root, not the surface.
• Enable funnel visibility. Build and maintain reporting that gives marketing and sales leadership clear, reliable insight into pipeline generation performance; surface trends, anomalies, and opportunities proactively rather than reactively.
• Be the operational backbone of our GTM engine. Maintain deep, trusted working relationships across Sales, Sales Operations, Account Development, Marketing, and Engineering; serve as the go-to operational counterpart who can communicate clearly across technical and non-technical audiences alike.
• Leverage AI and automation to compound your impact. Build AI-powered workflows that automate repeatable lead flow tasks; integrate these into your standard operating approach and actively share what's working with the broader team.
• Bring solutions, not just problems. Identify gaps before they become escalations; frame issues clearly and arrive at cross-functional conversations with a point of view on how to fix them.
• Be a trusted partner to the teams who depend on you. Serve as a responsive, solutions-oriented resource for ADR Managers and Marketing Campaign owners – fielding questions on lead quality, performance measurement, and system behavior with an open mind and a win-as-a-team attitude; use their feedback to continuously improve what you own.
• Champion Samsara's cultural principles. Role model and embed our values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally.

Minimum requirements

• 6+ years of experience in Marketing Operations, Sales Operations, Business Systems, Analytics, or a closely related B2B go-to-market role, with a strong emphasis on analytical problem solving and end-to-end program ownership.
• Advanced proficiency with LeanData for lead routing and Salesforce, including deep working knowledge of the Lead, Contact, Account, Campaign, Activity, and Opportunity data models.
• Strong command of funnel dynamics, measurement, and analytics – able to diagnose conversion issues, build analyses, and translate findings into clear, data-driven recommendations for senior stakeholders.
• Clear, structured communicator with strong stakeholder management skills across GTM functions (Marketing, Business Development, Sales, Customer Success, and beyond); able to make complex operational topics accessible and actionable for both technical and non-technical audiences.
• Demonstrated ability to own cross-functional programs end-to-end – from problem definition through execution and measurement – with minimal direction.
• AI tools in day-to-day work – whether in-app copilot features (e.g., Salesforce Einstein) or standalone solutions like Claude, ChatGPT, or Gemini.

Ideal candidate additional skills

• Databricks as a consumer – writing or adapting queries, pulling data sets, and conducting ad hoc analysis.
• Tableau for building or interpreting dashboards and funnel reporting.
• Marketing automation and sales engagement platforms: Marketo, Gong Automation and workflow tools: Gumloop, Zapier, Clay, Airtable.

Compensation and benefits

• Annual Base Salary: $105,315—$159,300 USD.
• Eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions.
• Flexible, employee‑led remote model.
• Professional development stipend.
• Comprehensive health and parental leave plans.

EEO statement

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law.

Accommodations

We are an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email or click here if you require any reasonable accommodations throughout the recruiting process.