Sr. Staff Business Analyst (Marketing Analytics & Performance)

About this team and role: In this role, you will sit at the cross section of Media Activations, Product Marketing, Web and Data Science, collaborating with these teams to define business impact, build capabilities and analyze data that helps shape future business growth. You’ll also be a key client contact to the media agency of record, ensuring that agency output is aligned with our business strategy.

Responsibilities:

• Analyze marketing campaigns and customer data to assess their effectiveness and ROI.
• Provide actionable insights to enhance marketing strategies and optimize budgets.
• Partner with Data Science to build the roadmap for marketing attribution needs across the portfolio.
• Work with teams across Marketing to streamline our data sources, analyze results and outline how results impact business outcomes.
• Build a working model between Marketing and Data Science, connecting the dots between Marketing data and Product data.
• Work with media agency Analytics team to deliver reporting that fits Mozilla’s business needs.
• Analytics thought leadership (full funnel coordination, marketplace changes, new ad technology).
• Building and implementing measurement plans (KPIs across funnel/media channels that create overall storytelling around campaign success).

Requirements:

• Bachelor's degree in Business, Statistics, Economics, or a related quantitative field.
• Minimum 10 years of proven experience in marketing analytics at a media agency or client side/industry.
• Proficiency in statistical analysis and data visualization tools (e.g., Python, R, Tableau).
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical and problem‑solving skills; translate data and insights into actions and recommendations, communicating in a concise, honest, and understandable way.
• Deep knowledge of the advertising landscape and ability to translate that knowledge for Mozilla’s unique business needs.
• Comfortable leading and collaborating in a constantly evolving marketing environment.
• Experience running and analyzing A/B tests.
• Excellent quantitative and qualitative skills, able to break down highly complex problems involving large amounts of data.
• Strong storytelling skills and ability to tailor data and insights to different audiences.
• Strong project management capabilities and ability to drive multiple work streams of varying complexity.

What you’ll get:

• Generous performance‑based bonus plans to all eligible employees.
• Rich medical, dental, and vision coverage.
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute).
• Quarterly all‑company wellness days.
• Country‑specific holidays plus a day off for your birthday.
• One‑time home office stipend.
• Annual professional development budget.
• Quarterly well‑being stipend.
• Considerable paid parental leave.
• Employee referral bonus program.

Other benefits (life/AD&D, disability, EAP, etc. varies by country).

Commitment to diversity, equity, inclusion, and belonging:

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity‑seeking communities, such as (but not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at to request accommodation.