Sr. Strategic Alliance Marketing Manager (Remote, DEU)

In this role you will lead the marketing for a significant European strategic technology partnership, shaping its positioning and go-to-market. You will own the alliance marketing strategy and roadmap, coordinating cross-functional teams to deliver measurable impact. You’ll translate complex technology propositions into compelling narratives for European audiences and drive awareness, demand, and long-term growth. This is an opportunity to influence a multi-year collaboration and scale the partnership across Europe in a fast‑growing security domain.

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays
• Paid parental and adoption leaves
• Professional development opportunities
• Employee Networks and volunteer opportunities

• Own the Alliance Partnership marketing strategy, roadmap, priorities and success measures
• Build strong stakeholder relationships across CrowdStrike and partner organizations as central marketing lead
• Translate technology proposition into positioning, messaging and GTM for European audiences
• Drive marketing from awareness to solution adoption and growth
• Orchestrate cross-functional teams across Partner Marketing, Field Marketing, Product Marketing, Brand, Communications, PR and Digital
• Develop integrated B2B marketing programs including campaigns, content, digital, events, sponsorships and executive engagement
• Support GTM strategies for emerging tech propositions including sovereign cloud and AI-native cybersecurity across enterprise, public sector and regulated industries
• Create scalable approaches for broader partner ecosystem to reach customers
• Establish KPIs and reporting to measure marketing effectiveness and business impact
• Provide regular executive updates on progress, milestones, risks and next steps
• Identify opportunities and dependencies, mobilise teams to remove blockers and maintain momentum

• 12+ years of B2B marketing experience, 8+ years in technology, enterprise software, cloud, cybersecurity or related markets
• Experience leading strategic marketing initiatives, technology alliances or complex B2B GTM programs
• Strong understanding of enterprise technology and translating technical propositions into market narratives
• Experience in cybersecurity, cloud infrastructure, sovereign cloud or data sovereignty is advantageous
• Experience marketing to public-sector/orgs and/or regulated industries is advantageous
• Proven ability to manage senior stakeholders across complex, matrixed organizations
• Exceptional cross-functional leadership and influencing skills
• Strong project and program management for multiple workstreams
• Excellent written and verbal communication for executive presentation
• Broad understanding of integrated B2B marketing across partner, field, digital, content, communications, events and brand
• Strategic and analytical thinker with bias for action and ability to turn strategy into measurable outcomes
• Fluency in German and English with strong written and verbal skills
• Germany-based with willingness to travel within Europe
• Bachelor’s degree in marketing, business, communications or equivalent professional experience
• Experience using AI technologies to enhance decision-making, streamline workflows and drive outcomes

• Cross-functional collaboration
• Stakeholder management
• Strategic thinking
• B2B marketing strategy
• Go-to-market planning
• Partner marketing coordination