Strategic Growth Marketing Manager - EMEA Retail

Field Marketing Manager – EMEA Retail (Grocery and Beauty)

Location: Germany, France, United Kingdom (100% Remote)
Languages: German (Fluent/Native), English (Fluent)

Key Responsibilities

• Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives.
• Design and execute Account-Based Marketing (ABM) programs in close alignment with sales to engage, nurture, and accelerate priority Retail accounts.
• Develop and execute targeted lead generation campaigns by account segments, vertical, and persona on multiple channels (LinkedIn, media, website, etc.).
• Organize and coordinate tradeshows, conferences, third-party webinars and Centric events.
• Develop supporting campaign assets and collateral with the support of the content manager and copywriters.
• Analyze campaign results (Tableau, Google Analytics, LinkedIn Campaign Manager, etc.) and identify potential areas for improvement.
• Conduct market, database, and competition analysis.
• Work with freelancers and external agencies.
• Manage budget & accounting.

Requirements

• 4–5 years of experience in B2B marketing targeting field marketing.
• Proven track record in planning and executing successful regional marketing programs, with a focus on ABM targeting enterprise (billion‑dollar revenue) accounts.
• Degree in Marketing, Business School or equivalent.
• Strong ability to work both independently and collaboratively within cross‑functional teams.
• Adaptable, with the ability to thrive in a fast‑paced, changing environment.
• Proactive problem‑solver with a solution‑oriented mindset.
• Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce).
• Strong collaboration skills, with the ability to work across international teams.
• Willingness to travel for events and activities.
• Experience managing vendor relationships and budgets.
• Languages: German (native) + English (Fluent).

Additional Information

100% remote working position based in EMEA, preferably in Germany, France, or the UK.

Occasional travel required to support regional events and initiatives.

EEO Statement

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.