Team Lead Performance Marketing - Display & App (all genders)

As Team Lead for Performance Marketing, you guide the Display & App group to drive user acquisition and engagement across paid social, programmatic display, and app promotions. You shape strategy, optimize bids, and scale in-house remarketing while expanding into new channels. You align with BI, MarTech, and the Bidding Squad to implement automated bidding and data-driven improvements. You lead a small team, coach growth, and deliver ambitious performance across host and guest audiences.

• hybrid work (50% in-office)
• travel benefits
• gym discounts
• personal learning budgets
• mentorship and growth culture
• dynamic industry environment

• Lead a team of three Specialists across App Promotion, Host Display, and Guest Display
• Own strategy and execution for paid social and app install campaigns
• Rework bidding strategies to LTV-based approaches with granular channel/geo/os calculations
• Build and scale remarketing setups for Host and Guest audiences
• Develop a scalable creative testing framework to improve ad performance
• Expand into new channels with test-and-scale approach
• Drive full-funnel user journey thinking with in-house segment-specific strategies
• Audit and optimize campaign settings across languages, countries, and platforms
• Collaborate with BI, MarTech, and Bidding Squad to implement automated bidding for Display
• Coach and elevate team, set priorities, and develop each member

• 3+ years hands-on experience in Paid Social, Display Advertising, or App Marketing
• Proven campaigns management on Meta Ads, Google Ads (Display/App), and ideally Apple Search Ads
• Experience with LTV-based bidding or mobile UA economics
• Strong analytical mindset with large datasets, attribution models, and data-driven business cases
• Experience leading or coaching a small team (3–8 people)
• Testing-first mentality for creative testing, audience segmentation, and channel evaluation
• Familiarity with remarketing setup and full-funnel campaign architecture
• Fluent in English; German or other languages a plus
• University degree in business, marketing, economics, data science, or related field
• Proficiency in Excel/Sheets; SQL or coding skills are a strong plus
• Experience using AI tools (Claude, ChatGPT, Copilot) to improve workflows is a plus

• leadership and coaching
• data-driven decision making
• collaboration across cross-functional teams
• Meta Ads
• Google Ads (Display/App)
• Apple Search Ads