Technical CRM Specialist / Lead (d/f/m)

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month. As a “one‑stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Based in Berlin‑Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

You will be part of our growing technical CRM team reporting into the Head of Marketing Technology. As a Technical CRM Specialist, you will help to shape and implement impactful, data‑driven customer journeys for private customers. Your work will ensure the seamless integration of data‑driven CRM solutions while continuously improving our Salesforce Marketing Cloud and Salesforce Data Cloud capabilities. This role is highly collaborative, working with Marketing, Product, Tech, Analytics and external partners to enhance customer engagement.

You will join one of mobile.de's widely celebrated teams — a CRM team that is consistently recognised as a role model across the organisation, won last year's company award for outstanding performance and is trusted by leadership to push the boundaries of customer communication.

Job requirements

• Several years of experience in a technical CRM or marketing automation role.
• Understanding of customer retention strategies and experience with automated customer journeys.
• Strong collaboration and communication skills, with the ability to explain complex topics to both technical and non‑technical stakeholders.
• Hands‑on experience with Salesforce Marketing Cloud (or similar marketing automation tools).
• Familiarity with customer data platforms (CDP), such as Salesforce Data Cloud.
• Strong foundation in relational databases and SQL queries.
• Solid knowledge of coding language AMPscript.
• Fluency in English.

Job responsibilities

• Own the technical development and execution of B2C CRM processes, delivering complex, automated customer workflows.
• Design customer segmentation strategies that enhance personalization and engagement across multiple channels.
• Partner with cross‑functional teams to translate business needs into scalable technical solutions.
• Work closely with internal tech and data teams to extend the connection between our platform and CRM solution.
• Provide data‑driven insights and ad hoc analyses to support marketing strategies.
• Act as a trusted technical consultant for the Marketing team, helping them optimise CRM performance.
• Continuously enhance CRM capabilities by driving innovation and operational excellence.

Job benefits

• Rewards: competitive base salary and participation in the company’s incentive programmes.
• Plan for the Future: on top of statutory retirement insurance, we offer a competitive company pension scheme.
• Team‑Building: regular team and company events offer the opportunity to network and learn from each other.
• Learning & Development: keep growing with access to coaching, learning platforms and resources.
• Mobility: stay mobile with a monthly transportation allowance.
• Enjoy working: our well‑equipped office supports focused work and teamwork – plus inviting social zones where colleagues can relax and connect.
• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
• Family support: enhanced parental leave and family‑friendly policies to support all parents and careers.

Meaningful work

We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI

We're at the forefront of integrating cutting‑edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI‑first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development

We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion

Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day‑to‑day work and through social team activities (online and offline).

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.