Technical Sales Manager (Embedded Systems)

Technical Sales Manager (IoT & Embedded Systems)

Location: Berlin, Germany (On-site)

Employment Type: Full-Time

Benefits:

• Competitive compensation, performance-based commission and access to fitness facilities via Urban Sports Club.

About Our Client:

We are hiring on behalf of our client, a Berlin-based embedded systems and IoT engineering consultancy. The company develops hardware and firmware solutions for clients across Europe and the United States.

Its work includes feasibility studies, proprietary system reverse engineering, device engineering, firmware development, control strategy development, solution-space exploration, test infrastructure and automation, system investigation, validation, field engineering, and other complex electronics engineering projects.

Our client is expanding its commercial capabilities and is seeking an experienced Technical Sales & Business Development Manager to build and manage a structured, predictable sales pipeline for its engineering services.

About the Role:

You will be responsible for acquiring and closing new business for our client’s embedded systems, hardware, firmware, and engineering consulting services.

The ideal candidate will have a strong embedded systems, electronics, or hardware background and proven experience selling technical consulting engagements. This is not a generalist sales or closing role. Candidates must understand complex engineering services and be able to communicate credibly with technical and commercial stakeholders.

You will have full ownership of the sales lifecycle, including opportunity identification, technical discovery, proposal development, tender submissions, negotiation, and contract closure. You will work closely with engineering leadership to scope client requirements and structure commercially viable projects.

This is a hands-on role requiring autonomy, structured pipeline management, strong technical fluency, and the ability to sell consulting engagements to enterprise and industrial clients.

Key Responsibilities:

• Revenue Generation
• Develop and manage a qualified B2B pipeline for engineering and embedded systems services
• Lead technical discovery discussions with engineering leaders, and procurement stakeholders
• Translate technical requirements into structured commercial proposals in collaboration with internal engineering teams
• Own RFP and tender submissions
• Lead contract negotiations and close new business
• Sales Process Development
• Design and implement structured sales processes and stage definitions
• Establish CRM standards, reporting, and forecasting methodology
• Define qualification criteria and pipeline hygiene standards
• Introduce performance tracking metrics and KPIs
• Contribute to target market definition and account prioritization strategy

Must-Haves:

1. Candidates must have direct experience selling engineering or technical services. Product-only or pure SaaS sales backgrounds are not sufficient.

2. Minimum 6 years of experience in B2B technical sales

3. Proven track record selling engineering services, embedded systems consulting, electronics development services, or comparable complex technical offerings

4. Demonstrated experience closing high-value projects

5. Experience interacting with enterprise procurement processes and structured tenders

6. Experience establishing or formalizing sales processes in a growing organization

7. Strong technical fluency enabling credible discussions with engineering stakeholders

8. Experience operating in US or European enterprise markets

9. Excellent written and verbal communication skills in English

Preferred Qualifications:

1. Background in embedded systems, electronics, automotive, industrial automation, or energy sectors

2. Experience working in founder-led or early-stage environments

3. Familiarity with CRM implementation and sales process documentation

Growth:

Opportunity to evolve into a broader commercial leadership role as the company scales.