Temporary Senior Strategist, Long Form Content / YouTube

Responsibilities

• Define the channel architecture — how the channel is organized, what content pillars it's built on, and how it grows over time.
• Develop the approach for the core content systems: an educational/tutorial system, a creator-led long‑form approach, and a creator showcase approach.
• Set packaging and publishing recommendations — titles, thumbnails, descriptions, playlists, cadence, and rollout — grounded in what the platform rewards.
• Build the rollout plan across the content window, with a view toward future quarters.
• Review briefs and source materials, and lead workshops and working sessions to align the team and client.
• Lead concepting and development of tutorial content — topic refinement, episode framing, recommended formats, scripting, and edit direction for long‑form 16:9 episodes.
• Lead creator content concepting for long‑form creator episodes — story outlines, script and episode structure, edit guidance, and creative visual inputs.
• Own creator showcase packaging — titles, thumbnail direction, descriptions, playlist placement, and creator crediting.
• Carry concepts through multiple internal and client review rounds, keeping quality high and feedback moving.
• Partner closely with the account lead, project management, creative, and production to translate strategy into work that ships.
• Participate in a standing weekly client status meeting (5:30–6:30pm PT) and an internal scrum, supplemented by ad hoc working sessions and written communication through the client's preferred platforms.
• Surface risks and opportunities early, and bring solutions, not just flags.
• Navegate ambiguity with confidence in an environment where direction evolves and strong translation into execution matters.

Requirements

• A demonstrated track record of building and growing YouTube channels — you can point to channels and audiences you've helped grow.
• Deep, current knowledge of the YouTube platform: how the algorithm works, what drives discovery, watch time, and retention, and what works versus what doesn't.
• Command of both the mechanics (packaging, thumbnails, titles, publishing cadence, analytics) and the content approach (formats, storytelling, and editorial that holds an audience).
• Experience developing long‑form content and/or creator‑led programs, ideally including educational or tutorial content.
• Strong concepting and editorial instincts, with the ability to give clear edit and format direction.
• Clear, confident communication across presentations, written communication, and client conversations.
• Comfort in fast‑moving environments where priorities evolve and ambiguity is part of the process.
• Experience working with global stakeholders across time zones and navigating cross‑cultural working relationships is a plus.

Core Competencies

Demonstrates expertise in YouTube channel growth, content strategy development, and effective communication with stakeholders. Capable of navigating ambiguity while delivering high‑quality content and packaging that aligns with platform rewards.