TikTok Shop & Customer Activation Manager (m/w/d)

As Social DTC & Customer Activation Manager, you drive consideration and conversion for Coty’s Consumer Beauty brands in the DACH region through Retail Media and social commerce. You lead strategic and hands-on initiatives, coordinating with global and local teams to optimize campaigns on dm, Rossmann, and TikTok Shop. You build and scale two TikTok Shops and a robust affiliate program, aiming for sustainable revenue growth. This role blends data-driven activation with operational execution in an international, collaborative setting.

• Up to 50% home working
• Flexible working hours
• Free on-site parking
• Central location with good transport links
• International corporate environment
• Diversity and collaboration culture

• Develop, set objectives, execute and optimize Retail Media campaigns in the DACH region (dm, Rossmann) with cross-functional alignment
• Set up and grow two TikTok Shops (Manhattan and Scenting): listings, promotions, bundles, and shop coordination
• Develop and manage the TikTok Shop affiliate marketing strategy to drive revenue and GMV
• Monitor performance and generate actionable insights for optimization across Retail Media and TikTok Shop
• Collaborate with Retail Media partners, TikTok Shop, affiliate agencies, and internal teams (Marketing, Media, E‑Commerce)
• Monitor market trends to identify innovations and performance levers
• Create best practices and playbooks to improve scalability and efficiency
• Plan, control and monitor agency/project budgets with Senior Social Media & Content Manager
• Prepare results and recommendations for business reviews and stakeholder updates

• Experience in performance marketing with a focus on Retail Media and paid social advertising (TikTok, Meta)
• Hands-on retargeting, co-funded search and social activations, and DSP-based video/display ads (e.g., DV360, MediaMath, Amazon DSP)
• Ability to build, interpret and manage KPI reporting and external agency relationships
• Proficiency in MS Office (Excel)
• Experience with DAM/PIM systems and shop platforms (ideally Shopify)
• Experience in affiliate marketing with scalable creator networks; familiarity with influencer tools (Traackr) is a plus
• Result- and performance-oriented mindset with openness to AI tools and new tech
• Structured, independent work style with initiative and hands-on mindset
• Strong German and English language skills

• Strong collaboration and stakeholder management
• Excellent communication and presentation abilities
• High learning agility and openness to innovation
• Retail Media (paid retailer search)
• TikTok Shop management
• Affiliate marketing strategy