Toys Sales Lead-European Market

Shanghai Joyin Toy E-Commerce Co., Ltd. is an innovative toy brand specializing in global market expansion, with a strong focus on in-house R&D and product innovation based in the U.S. Founded in 2016, we have grown rapidly over the past nine years.

Through our unique multi-channel sales model — including proprietary websites, third-party platforms, and offline retail partnerships — and a diverse product portfolio spanning holiday celebrations, home textiles, toys, and mother & baby products, we have become a household name in the United States. Our business has expanded into the UK, Germany, Canada, and other international markets.

With offices in Shanghai, Changsha,the U.S., and Shenzhen, and warehouses in Yiwu, Shantou, and the U.S., our team of nearly 800 employees is young, dynamic, and creativity-driven — mostly born after 1995 — enabling us to adapt quickly to market changes and sustain innovation.

We have demonstrated strong growth momentum with annual performance doubling year over year, ranking among the Top 5 sellers on Amazon US. Our vision is to become the preferred global brand for toys and celebrations, lighting up life’s special moments with joy and play.

Job Responsibilities

• Develop and implement sales strategies for Key Accounts (KA) and channel expansion across the European market.
• Gain deep insights into European market needs, attend industry trade shows, and monitor competitor activities.
• Identify product gaps and opportunities based on market intelligence and support the product team in building a competitive product matrix.
• Drivesales growth and market sharefor the company’s toy product linesin Europe.
• Establish and maintain long-termrelationships with Europeandistributors, retailers, and platform partners.
• Lead the sales team through the entire sales process, including channel development, listing, sell-through, and payment collection.
• Prepare regularsales reports and strategic recommendations to support decision- making and product iteration.

Qualifications

• Bachelor’s degree or above, with 5-8 years of sales experience in the European market. Experience in toys, mother & baby, home goods, or FMCG is preferred.
• Established network with European KAs and channel partners, familiarity with market place/ supermarkets, and other sales channels.
• Strong market insight and ability to conduct independent research and provide data- driven product recommendations.
• Excellent negotiation, communication, and cross-cultural collaboration skills.
• Fluent in English (workingproficiency), or other European languages is a plus.
• Willingness to travel regularly within Europe and attend international exhibitions.
• Results-driven with proven team management and project leadership capabilities.