Trade Marketing Manager DACH (m/w/d)

Trade Marketing Manager Outdoor DACH STANLEY and BLACK+DECKER

As the Trade Marketing Manager Outdoor DACH STANLEY and BLACK+DECKER, you’ll be part of our Marketing Team and responsible for designing the best possible product portfolio, marketing mix and pricing strategy in coordination with marketing management, local sales and European headquarters. You’ll lead new product launches for the defined business units across the region and develop growth strategies for all relevant sales channels with cross‑functional teams.

• Design the best possible product portfolio, marketing mix and pricing strategy in coordination with marketing management, local sales and European headquarters.
• Actively align the marketing mix for maximum impact with a strong focus on efficient and profitable Sell‑In Campaigns within a Multi‑Channel approach.
• Lead new product launches for the defined business units across the region.
• Develop and coordinate growth strategies for all relevant sales channels with cross functional teams and multi‑level involvement.
• Analyse market trends, customer needs, competitor activity, retail pricing, and identify white space opportunities.
• Take an active role in internal and external meetings, projects & events.
• Actively ensure an efficient communication regarding all marketing, product and portfolio‑related information between marketing, sales and other functional areas.
• Work very closely with the Brand & Account Activation Department to optimize the full marketing mix, including brand communication, social media plans, campaign materials and sponsorships for STANLEY and BLACK+DECKER.
• Coordinate volume planning with Demand Planning Team and KAMs / Sales Department especially for New Product Launches, Runrate, Sell‑In Promotions and manage an efficient Excess & Obsolete Stock reduction.

About You

We are looking for someone who loves to learn and grow, is not intimidated by innovation, and embraces it. You also have:

• Degree in Business Administration, Marketing or a comparable degree.
• 3-5 years demonstrable experience in a Product Marketing / Trade Marketing capacity.
• Commercial Awareness - understanding the industry, price points, the market needs and trends and translating that into actions that enable us to be ahead of the competition.
• Curiosity, interest and a certain sales mindset.
• High analytical skills and an understanding of key financial figures.
• Strong proactivity and hands‑on mentality by identifying opportunities for improvement, taking initiative to address challenges, and actively contributing to team objectives.
• Effective communicator - both internally and externally.
• Flexibility to travel occasionally.
• Native German and fluent business English (verbal, written, presentation).

Your Benefits At SBD – More Than Just a Workplace

• Flexible & Hybrid Work: Shape your workday individually with modern, flexible work models and 30 days of vacation.
• Financial Security & Retirement Planning: Benefit from company pension plans, salary conversion with employer contributions, and capital‑forming benefits.
• Health & Protection: Enjoy comprehensive coverage through accident and occupational disability insurance – even during your free time.
• Mobility & Sustainability: Take advantage of our attractive bike leasing offer for environmentally conscious and healthy mobility.
• Learning & Development: Access LinkedIn Learning and continuously develop your skills.
• Exclusive Employee Benefits: Save with 50-60% discounts on our branded products, and benefit from corporate perks and attractive discounts on travel, events, and more.
• Family Friendliness & Engagement: We support you in balancing work and family and encourage your volunteer engagement – including financial support.

Equal Opportunity Statement

At Stanley Black & Decker, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds, regardless of nationality, gender, religion, disability, age, or sexual identity.