Trade Marketing Specialist

In this role you will drive in-store visual merchandising, floorplan management and trade animations to deliver outstanding customer experiences. You will work with cross-functional teams across DENS to support stores in Germany and nearby markets, lead store openings and store remodels, and ensure high-quality execution of merchandising concepts. Your impact spans supplier coordination, budget ownership, and hands-on store support, fueling retail excellence and creative, data-driven initiatives. This is a dynamic role for a hands-on specialist who loves shaping store-level experiences and collaborating across functions.

• Lead floor plan management for stores and corners in collaboration with Manager, Offer and Retail team
• Manage furniture inventory and planograms/visual merchandising updates (4-6 times per year) and ensure in-store execution from production to installation
• Develop local initiatives (e.g., SALES execution, Beauty Outlet visibility) and support new store openings or remodeling projects with cross-functional teams
• Provide visual merchandising guidelines, templates, signage, and production of materials; coordinate supplier production and delivery
• Lead in-store animations: plan alignment, forecasting, production, delivery and execution of trade elements; maintain merchandising quality
• Act as the primary contact for POS materials, source new suppliers, and negotiate pricing for quality materials
• Own OPEX merchandising budget and coordinate CAPEX investments with Finance
• Collaborate with Retail, Expansion, Category Managers, and Sephora Europe to ensure retail excellence across markets
• Spend time in stores to assess needs and ensure effective implementation; periodically travel within DENS to support peers

• 2-3 years in Trade Marketing with focus on Visual Merchandise and Animation
• Willingness to travel
• Proficient in MS Office, especially Excel and PowerPoint
• Experience with Adobe Creative Cloud
• Fluent in English; German a plus
• Hands-on, agile, and dynamic mindset
• Strong prioritization and self-management
• Team player with cross-functional collaboration
• Creative thinker and problem solver; drive for innovation and excellence

• team player
• creative thinker
• problem solver
• Visual merchandising
• Planogram management
• Budget management (OPEX/CAPEX)