Trade & Shopper Manager

You've built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Trade & Shopper Manager , you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About The Role

The Trade & Shopper Manager drives the translation of Brand strategies into winning trade and shopper activation, ensuring excellent in‑store execution and sustainable value creation.

The role acts as a key connector between Marketing, Sales and cross‑functional teams, enabling brand growth through clear priorities, strong execution standards and continuous transformation.

• Lead initiatives that advance our brands and strengthen our reputation worldwide.
• Mentor and uplift emerging talent while pushing your own growth and influence.
• Put purpose into practice — embedding sustainability, access and social impact into every decision.
• Model the challenger mindset: question complexity, act with integrity and make things radically simple.
• Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities

• Lead the local adaptation of Global Brand strategies and the development of Local Brand commercial toolkits.
• Define and execute Category Visions and Growth Models to strengthen brand performance versus competition.
• Translate Brand strategies into best in class channel‑specific activation plans by analysing shopper insights and data (e.g. chain and independent pharmacies, mass retail).
• Drive in‑store excellence, including assortment, POSM, promotional mechanics and execution guidelines.
• Ensure strong launch and execution of Product and Commercial Innovations.
• Define and monitor field force KPIs (distribution, visibility, activation, pharmacist education) and support Sales Force Incentive alignment.
• Integrate Sales feedback and customer insights into continuous improvement of Brand plans.
• Collaborate cross‑functionally (Brand, Sales Channesls, RGM, Analytics, Supply, Legal/Regulatory) to ensure value, feasibility and compliance.

About You

• Strong commercial acumen, ideally gained through Sales and/or Trade & Shopper roles.
• Proven ability to translate insights into actionable customer plans.
• Experience in Healthcare, OTC or FMCG environments, with solid understanding of pharmacy and retail channels.
• Comfortable working in cross‑functional, matrix organizations.
• Challenger mindset, execution‑focused, and able to prioritize what matters most.
• Fluent in English and German.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.

We are challengers. We are Opella.

About Us

Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self‑care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000‑strong global team, our 13 best‑in‑class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at