Trainee International B2C Marketing

Responsibilities

• You support the planning, management and analysis of paid campaigns — aiming to drive profitable growth across all relevant channels.
• You can work with data — not just read it but question it. You spot when a metric deviates from the pattern and can build analyses yourself.
• You're interested in distinguishing causation from correlation — and why this is particularly challenging in marketing. Attribution, incrementality, A/B tests: you know what these mean, even if you haven't set them up yourself.
• You actively work on the online shop — from product pages and conversion optimization to analyzing what actually converts and why.
• You develop content ideas that fit the brand and truly reach the target audience — cross‑channel and with a sense for aesthetics and messaging.
• You support campaigns in Klaviyo and other tools — focused on retaining existing customers and increasing lifetime value.
• You evaluate what works and provide clear recommendations. Intuition is good; data is better.

Qualifications

• Completed degree in Marketing, Business Administration, Communications, or a related field.
• You think in terms of audiences, channels and conversions — not just posts and campaigns.
• You want to execute initiatives, not just observe. Your own ideas are explicitly encouraged.
• Interest in or initial experience with Shopify, Meta Ads, Klaviyo, Google Analytics or similar tools.
• Fluent German and English — working in an international environment with real communication.