UI/Web Designer – E-Commerce, Shopify, CRO

Stellenbeschreibung:

Responsible for the appearance and conversion of reisenthel.com
Design landing pages, campaign and product pages, category pages and content modules
Develop mobile-first designs with a strong sense of typography, white space and visual hierarchy
Create banners, teasers, campaign visuals and icons in coordination with the graphic team
Evolve the shop’s design language for the DE, EN, FR and NL markets
Implement designs in Shopify by building sections, managing content and metafields, and integrating assets
Ensure page speed and mobile UX
Coordinate and brief a development agency for deeper Shopify theme interventions
Develop, set up technically, run and analyze A/B tests
Prioritize the testing roadmap based on expected revenue impact
Statistically correct evaluation of significance, duration and sample size
Document learnings and roll out test winners
Maintain a roadmap with at least one active test
Introduce new AI workflows for image generation and editing as well as text and code assistance
Report directly to the Head of E-Commerce and collaborate within a small team

Requirements

Mastery of e-commerce design craft including typography, white space, visual hierarchy and mobile-first design
Confident use of common design tools, especially Figma or equivalent
Portfolio of e-commerce work is a required part of the application
Independently conceive, technically set up, run and statistically correctly evaluate A/B tests
Data-driven argumentation and prioritization based on expected revenue impact
Productive use of AI tools for image, text and code
Demonstrable hands-on experience with Shopify and ability to implement own designs in the shop
Fluent German language skills
Good English language skills
Include an A/B test example with hypothesis, setup, result and learning in the application
Experience with testing/CRO tools, analytics tools, Klaviyo, Meta Ads, multilingual shops or international markets is helpful but not required
Years of professional experience are not a criterion

Core Competencies

Demonstrates mastery in e-commerce design, focusing on mobile-first design, typography, and visual hierarchy. Proficient in implementing designs in Shopify and conducting A/B tests to drive revenue impact.