User Growth Manager – TikTok LIVE - Munich

Responsibilities

The LIVE Operations team is focused on building a scalable and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long-term growth through content innovation, monetization enablement, and community development.

We are looking for a data-driven User Operations Manager to drive user growth and monetization for TikTok LIVE in German.

You will own end-to-end user strategy, leveraging data to improve user engagement, retention, and revenue performance.

Key Responsibilities

• Define and execute user growth strategy (acquisition, retention, monetization)
• Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights
• Build and optimize user segmentation & lifecycle strategies
• Design and iterate data-driven campaigns (e.g., gifting incentives, activation programs)
• Conduct A/B testing and evaluate performance
• Collaborate with cross-functional teams (product, creator ops, data) to drive impact

Qualifications

Minimum Qualifications

• Experience in user ops / growth / data / strategy roles
• Strong analytical skills; proficient in SQL, Excel, and BI tools
• Experience in data analysis, funnel optimization, and experimentation
• Ability to turn insights into execution
• Fluent in English & German (both written and spoken to communicate with the German users)

Preferred Qualifications

• Experience in live streaming / social / creator platforms
• Familiar with monetization (gifting, subscriptions, etc.)

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.