Vice President of Revenue Strategy

The VP serves as a strategic thought partner to hotel ownership and Crescent leadership—driving revenue growth, profitability, and market share while developing and mentoring a high‑performing team of Area Directors of Revenue Strategy. Leverage practical management experience to set realistic goals and allocate suitable resources to achieve them. Develop relationships with all leaders within Crescent, ownership groups, asset managers, operations, sales, digital, business development, and finance to create and execute yield‑generating strategies, assess hotel offerings, and identify pricing opportunities. Work with area and corporate directors to maximize time spent with hotel teams to efficiently execute strategies. Engage the digital department to provide ideas and support for online distribution of strategies and creative assets for strategy optimization in the digital space. Identify weaknesses, develop solutions, implement corrective measures, and hold teams accountable to achieve desired outcomes. Monitor performance and manage proper hotel metrics, including KPIs and index scorecards. Develop and execute initiatives that increase revenue and market share. Lead a team of revenue managers to drive property and regional performance, improve business processes, and manage high‑profile strategic accounts.

Requirements

5+ years of revenue and/or yield management experience is required Strong experience with independent/soft‑brand hotels and multi‑brand portfolios is required Excellent analytical skills with the ability to effectively gather, analyze, and utilize key data to support proposed initiatives Ability to build relationships with hotel teams and senior operations leaders, as well as confidence with ownership groups Willingness to travel as needed

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