Virtual Assistant – GoHighLevel, Meta Ads & Creative Production

Key Responsibilities

• GoHighLevel (GHL) Management
  • Build, audit, and maintain GHL accounts, including pipelines, workflows, automations, triggers, and integrations
  • Develop end‑to‑end automation systems (lead intake, follow‑ups, pipeline movement, tagging, appointment booking, voicemail drops)
  • Troubleshoot and resolve workflow issues, broken triggers, and logic errors independently
  • Manage CRM data integrity, including contact records, custom values, segmentation, and tagging across multiple client accounts
  • Support AI conversation bot (Amanda V5) deployments, including workflow triggers and custom value mapping
  • Ensure zero data bleed between client sub‑accounts
• Meta Ads Management (Facebook & Instagram)
  • Build, launch, and manage Meta ad campaigns across 15+ accounts simultaneously
  • Set up complete campaign structures (awareness, lead generation, retargeting, lookalike audiences)
  • Monitor campaigns daily for performance issues, disapprovals, budget pacing, and audience fatigue
  • Optimize campaigns by identifying what to scale, pause, or refresh based on performance data
  • Manage pixels, lead forms, and conversion tracking setups
  • Conduct audits and continuously improve account performance
  • Interpret and report campaign data clearly for internal use
• Creative Production (Design Support)
  • Design high‑quality static ad creatives (1:1 and 9:16 formats) for Facebook and Instagram
  • Produce multiple creative variations for A/B testing
  • Ensure all creatives align with brand guidelines, messaging, and compliance standards
  • Make quick adjustments to existing creatives for refreshes or fixes
  • Organize and maintain a clean, structured asset library
  • Apply strong design fundamentals (visual hierarchy, clear CTA, professional aesthetic)
• Client & Team Support
  • Provide accurate campaign data, insights, and updates to the Account Manager
  • Support client communication by ensuring all backend systems and reporting are up‑to‑date
  • Occasionally join client calls to provide technical insights on ads and GHL systems
  • Proactively flag issues, risks, or performance drops before they impact clients
  • Maintain professional and clear communication at all times
• Additional Responsibilities
  • Support onboarding of new client accounts using existing SOPs
  • Create and document SOPs for workflows, campaigns, and troubleshooting
  • Collaborate with internal team members to improve systems and processes
  • Assist with administrative tasks and special projects as needed

Requirements

• Qualifications & Skills:
• 4+ years of experience managing Meta Ads for service‑based businesses (healthcare, B2B, or professional services preferred)
• 3+ years of hands‑on experience with GoHighLevel as a power user (pipelines, workflows, automatons built from scratch)
• Proven ability to manage 15+ client accounts simultaneously without performance drops
• Strong understanding of Facebook Business Manager, ad structures, and troubleshooting
• Experience with CRM systems, automation logic, and lead tracking
• Solid graphic design skills using Canva or similar tools
• Strong analytical skills with the ability to interpret data and communicate insights clearly
• Excellent written and verbal English communication skills
• Highly organized with strong attention to detail and system‑building mindset
• Ability to work independently and prioritize in a fast‑paced environment
• Reliable availability during U.S. business hours with fast response time