Web Marketing Manager - DACH

At Farmina Pet Foods, we are driven by a mission to improve the lives of pets and their families through scientifically developed nutrition and a strong commitment to innovation.

To support our continued growth in the DACH region, we are looking for a passionate and results-driven Web Marketing Manager to lead our digital performance strategy, optimize online customer journeys and drive measurable business growth through data-driven marketing initiatives.

This role is ideal for a professional with strong expertise in SEO, paid media, analytics, website optimization and conversion management who enjoys combining strategic thinking with hands-on execution.

Key Responsibilities

• Develop and execute the web marketing strategy for the DACH region in alignment with business and commercial objectives.
• Drive digital acquisition, lead generation and online engagement initiatives.
• Identify opportunities to improve digital performance through data analysis and customer insights.
• Monitor industry trends, competitor activities and emerging digital marketing technologies.

SEO Management

• Own and continuously improve the organic search strategy across all relevant digital properties.
• Manage technical SEO, on-page optimization, keyword research and content optimization initiatives.
• Collaborate with content and marketing teams to ensure SEO best practices are incorporated into campaigns and website content.
• Monitor organic search rankings, website visibility and traffic performance.

Paid Media & Digital Advertising

• Plan, execute and optimize paid digital campaigns across search, display, remarketing and other relevant channels.
• Manage media budgets and ensure efficient allocation of investments to maximize return on investment.
• Monitor campaign performance and continuously optimize targeting, bidding strategies and creative effectiveness.
• Coordinate activities with external agencies and digital partners when applicable.

Website Performance & Conversion Optimization

• Own website performance monitoring and optimization activities.
• Analyze customer journeys, user behavior and conversion funnels to identify improvement opportunities.
• Develop and implement conversion rate optimization (CRO) initiatives.
• Coordinate landing page development and optimization to support campaigns and business objectives.
• Ensure a seamless user experience across desktop and mobile environments.

Analytics & Reporting

• Define, monitor and report on key digital performance indicators.
• Utilize Google Analytics, Google Tag Manager and other digital tools to generate actionable insights.
• Prepare regular performance reports and recommendations for local and global stakeholders.
• Translate complex data into practical business recommendations and improvement plans.

Digital Platform Management

• Coordinate website updates and digital platform enhancements.
• Ensure website content, functionality and performance remain aligned with business priorities and brand standards.
• Support the implementation of new digital tools, technologies and tracking solutions.

Stakeholder Management & Collaboration

• Partner closely with Sales, Marketing, Brand and Social Media teams to deliver integrated digital campaigns.
• Collaborate with global digital teams to ensure consistency and alignment across markets.
• Act as the key point of contact for web marketing and digital performance topics within the DACH organization.
• Manage relationships with external agencies, suppliers and technology partners.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field.
• Several years of experience in Web Marketing, Performance Marketing or Digital Marketing roles.
• Strong expertise in SEO, web analytics, paid media and conversion optimization.
• Hands-on experience with Google Analytics, Google Tag Manager and digital advertising platforms.
• Experience managing websites and digital marketing projects.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management and stakeholder management capabilities.
• Fluent German and English are required.

Preferred Qualifications

• Experience within FMCG, consumer goods, pet food, retail or e-commerce environments.
• Knowledge of marketing automation platforms and CRM systems.
• Experience working in international and matrix organizations.
• Familiarity with UX/UI principles and customer journey optimization.

What We Offer

• The opportunity to join a fast-growing international company with a strong entrepreneurial spirit.
• A dynamic and collaborative environment where your ideas can make an impact.
• Exposure to global projects and cross-functional teams.
• Opportunities for professional growth and development.
• A chance to contribute to the success of a premium global brand that is passionate about animal wellbeing.

Location: Germany (Remote/Hybrid)

If you are passionate about digital performance, data-driven decision making and creating outstanding online experiences, we would love to hear from you.