Brand Manager Games (mfd)

The Opportunity

As Brand Manager Games you will be a key player in shaping the success of our Games portfolio within the DACH region. Based in Frankfurt you will take the lead in driving all consumer and customer-facing marketing initiatives from strategic brand planning to creative campaign execution. You will collaborate closely with cross-functional teams to bring brand strategies to life ensuring every plan is executed with creativity precision and measurable impact.

As the local brand champion you will own the full marketing journey - from strategic direction and media implementation to customer activations and performance tracking - all with the goal of accelerating growth in sales market share and brand equity.

What Your Impact Will Be

• Shape market strategies by developing a deep understanding of consumer insights shopper behavior and competitive dynamics to unlock growth opportunities and inform brand and portfolio strategy
• Act as a strategic partner to Global Brand and Product Development teams identifying influencing and driving local product innovations and brand activations relevant to the DACH market
• Lead commercial planning including sales forecasting and business reviews ensuring alignment between marketing initiatives and revenue objectives
• Own the A&P budget with full accountability for planning allocation and optimization to maximize brand impact and return on investment
• Drive end-to-end marketing excellence by developing and executing fully integrated activation plans across the consumer journey spanning media digital experiential and in-store touchpoints
• Design and implement local media strategies within global frameworks leading agencypartnershipsand cross-functional collaboration to deliver best-in-class consumer engagement
• Partner with Sales and Trade teams to craft and execute joint business plans with key customers ensuring strong retail presence and impactful shopper experiences
• Steer portfolio managemen t overseeing local lineselection pricing and portfolio architecture to ensure competitiveness and profitability
• Continuously evaluate performance leveragingdata and insights to measure effectiveness inform decision-making and drive agile adjustments
• Ensure brand consistency and cultural relevance by overseeing localization of creative assets andvalidatingtranslations to align with local consumer tone and context
• Lead the strategic planning and execution of brand presence at local games fairs through impactful booth concepts experientialactivationsand PR stunts in close collaboration with the PR team.

Qualifications

• University degree in Marketing Business Administration Economics or a related field (Bachelor / Master / Diploma)
• 3 yearsof experience in commercial or brand marketing preferably within FMCG Toys Apparel or Health & Beauty industries
• Proven experience developing and executing integrated marketing plans across multiple channels with a focus on digital
• Entrepreneurial mindset with strong ownership and accountability
• Strong strategic and tactical thinking; able to translate insights into actionable plans
• Creative problem-solver with analytical skills and commercial acumen
• Strong collaboration and influencing skills to drive alignment across teams
• Excellent project management time management and prioritization abilities
• Positive attitude winning mentality and drive to succeed in a competitive environment
• Fluent in German and English (written and spoken)
• Proficiencyin MS Office and basic understanding of social media tools

What We Offer

• Generous vacation entitlement to help you rest recharge and enjoy life outside of work
• Additional holiday pay because everyone deserves a little extra sunshine
• Comprehensive pension plan and options for voluntary deferred compensation
• Travel support with public transport reimbursement or commuting allowance
• Exclusive employee discounts on all Mattel products bring playtime home!
• Access to wellbeing programs like EGYM Wellpass to keep your body and mind balanced
• Monthly meal vouchers to make your lunch breaks even better

How We Work

• We collaborate : Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate : At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute : We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Remote Work: No

Employment Type: Full-time

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