Brand Marketing Manager (f/m/d)

Overview

IONOS Karlsruhe, Baden-Württemberg, Germany

IONOS Karlsruhe, Baden-Württemberg, Germany

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us. Join us in shaping the brand presence of one of Europe\'s leading digital service providers through various brands. As Brand Marketing Manager, you will play a central role in developing, and executing B2B brand strategies and multi-channel campaigns that elevate awareness, strengthen positioning, and fuel growth. You will mainly focus on the SMB and web professionals audiences in Europe (Germany, the UK, France, Spain…). Be part of a forward-thinking marketing team that combines creativity, performance, and innovation. We value autonomy, collaboration, and a passion for building strong, future-proof brands. The position can be filled in Karlsruhe or Berlin.

Responsibilities

• Lead 360° Brand with Products Campaigns: Drive concept-to-execution campaigns across TV, YouTube, podcast, digital, and social, ensuring consistency and alignment with brand strategy.
• Shape Brand Identity & Positioning: Safeguard and evolve the unique voice of each brand. Ensure message consistency across all touchpoints and consult on cross-functional initiatives.
• Campaign & Project Management: Own campaign briefings, agency and specialists coordination, deliverables, and performance oversight. Plan and manage budgets and resources effectively.
• Apply Data-Driven Insights: Monitor performance, conduct market and competitor research, analyze trends and customer feedback, and refine strategies and campaigns assets for impact.
• Drive Innovation: Experiment and leverage AI tools and techniques to enhance branding, personalization, and campaign performance in marketing execution and workflows.

Qualifications

• Degree in Marketing, Communication, Business, or a related field.
• Minimum 3 years\' experience in cross-media brand campaigns, including creative concepting, coordination and performance analysis.
• Proven track record in brand or advertising management with a strong know-how in video or TV spot conception and post-production supervision, ideally in several European markets.
• Strong strategic thinking paired with a hands-on, proactive and solution-oriented attitude.
• A good sense of when to push and when to adapt—you\'re persistent where it matters, and navigate constraints.
• Excellent communication and collaboration skills across cultures and functions.
• Fluency in English (written and spoken); German wished. Other European languages are a plus.
• Bonus : Demonstrated experience applying AI in marketing—whether through automation, content generation, audience insights, or campaign optimization.

Benefits

• Hybrid working model with home office option.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.

#J-18808-Ljbffr