1. Project Goal
Build a scalable, GDPR-compliant membership system based on Ablefy (formerly Elopage) to convert Instagram, TikTok, and Facebook followers directly into paying members.
Members will gain access to live events, recordings, exclusive partner discount codes, and a closed community.
Payments will be handled on a single price model: €29/month or €290/year (2 months free), including automated invoicing, onboarding, and event management.
2. Target Audience
Primary source: Existing social media followers (300k Instagram, smaller TikTok & Facebook channels, 3k Mailchimp contacts)
Health-focused audience (gut health, microbiome, histamine, blood sugar, Hashimoto’s, detox, etc.)
Age group: 25–55 years, majority female, located in DE/AT/CH
3. Functional Scope
A. Platform (Ablefy)
Create a single membership product:
- Monthly price: €29
- Annual price: €290 (2 months free)
- Payment methods: Stripe, PayPal, SEPA Direct Debit, Credit Card
- Automated invoicing with EU VAT
- GDPR-compliant member area with:
- Event page (Zoom link & description)
- Content library (webinar replays, masterclasses, PDFs)
- Partner code page (discounts for supplements & partner products)
- Mobile-optimized checkout
- Facebook/Instagram Pixel & Matomo tracking integration
B. Email & Communication (Mailchimp)
- Integration Ablefy ↔ Mailchimp (via API or Zapier/Make)
- Automatic tagging logic:
- Member active
- Member canceled
- Automated email flows:
- Onboarding sequence (3–5 emails)
- Event reminders (24h & 1h before)
- Replay notification
- Re-engagement flow after inactivity (14 days)
C. Live Events (Zoom)
- Set up Zoom Pro (or Business) account
- Optional: Zoom Webinar add-on
- Process:
- Create event in Zoom
- Automatically display link in member area
- Send automated reminder emails
- Automatically upload replay to Vimeo
- Add Vimeo link to content library (automated or semi-automated)
D. Recordings & Hosting
- Vimeo Pro account (GDPR-compliant, private links)
- Automatic transfer of Zoom recordings to Vimeo
- Structured content archive inside Ablefy member area
E. Tracking & Analytics
- Matomo integration (self-hosted or EU cloud)
- Unified UTM tracking for all social media links
- KPI dashboard (Airtable or Google Data Studio)
F. Optional: Content Management
- Airtable base to manage:
- Partner codes (brand, discount, expiry date)
- Event schedule & replays
- Social media content calendar
4. Deliverables
- Fully set up Ablefy membership area
- Integrated checkout with payment processing and automated invoicing
- Fully automated Zoom → Ablefy → Mailchimp → Vimeo workflow
- GDPR-compliant tracking & consent solution
- Functional email flows in Mailchimp (onboarding, reminders, re-engagement)
- Documentation & brief training for ongoing management
5. Skills & Requirements for Implementation Partner
- Proven experience with Ablefy/Elopage membership setups
- Proficient in Mailchimp (automations, segmentation, API integration)
- Knowledge of Zoom, Vimeo, and automation tools (Zapier/Make)
- Strong GDPR compliance expertise (hosting, consent, tracking)
- Experience with subscription-based e-commerce
- Ability to deliver clear documentation and provide training
6. Timeline
- Project start: Immediately
- Target go-live: 4–6 weeks
- Milestones:
- Week 1–2: Ablefy setup, payment processing, domain configuration
- Week 2–3: Mailchimp integration & automation setup
- Week 3–4: Zoom/Vimeo integration, test runs
- Week 5–6: Content upload, beta testing, launch
7. Budget Range
One-time setup: [to be quoted]
Ongoing costs (estimates, excl. partner fee):
- Ablefy: €29–99/month (depending on plan)
- Zoom Pro: €14/month (Webinar add-on approx. €40–80/month)
- Vimeo Pro: €16/month
- Mailchimp: depends on list size & plan
- Matomo hosting: €10–20/month
- Zapier/Make: €10–30/month
8. Next Steps
Interested partners should provide:
- Short introduction & relevant references
- Proposed implementation approach & timeline
- Fixed-price quote or cost estimate
- Examples of similar membership projects